Posts Tagged ‘virtual office’

AD Publishing Schedules Webinar on How to Sell Online Marketing Services to B2B Companies

AD Publishing presents the “Selling Online Marketing Services to B2B Companies” webinar. In this webinar, the founders of AD Publishing will cover proven methods to acquire B2B clients who need Internet marketing services.

San Francisco, CA, USA – April 2nd, 2013 /Press Release Distribution/ – AD Publishing, a digital marketing agency, will hold a webinar that will address the topic of how to provide online marketing services to B2B companies. Few B2B companies today have the time, in-house staff, or deep knowledge to market their products or services consistently on the Internet. Instead, they look to digital marketing agencies or companies to handle the task of generating leads online. These B2B companies realize, after observing their B2C counterparts, that investing in Internet marketing will make them more competitive and reduce their cost per lead.

The “Selling Online Marketing Services to B2B Companies” webinar is designed for Internet marketers who wish to grow their offline marketing business from local marketing to the higher value business of providing consulting to B2B companies.

Business-to-business (B2B) companies look to the marketing department to generate and nurture leads that will eventually be handed over to the sales group to close and generate revenue on a consistent repeatable basis. But the buying behavior in this space has changed along with the lead generation strategies, rendering the advice of the traditional marketing department obsolete. Thus, digital marketers need to implement Internet marketing strategies that are dynamic and will ensure continuous and consistent lead generation with acceptable return on investment (ROI).

Alex Tran, co-founder of AD Publishing, has this to say about the growing demand for Internet marketers in the B2B space: “Chief Marketing Officers (CMOs) are under increasing pressure to deliver more leads that will convert into paying customers for their businesses, with a good ROI. They understand that they need to leverage Internet marketing strategies, analytics, and automation. This fact presents a real and rapidly growing demand for Internet marketing consulting.”

The webinar will help Internet marketing consultants see the growing demand for online lead generation and proper positioning so that B2B companies will avail their services: product packages that provide the best value for B2B companies, closing the deal and delivering the promised solution. The webinar will also cover strategies on how to leverage the virtual office and cloud technology to develop a global business.

The webinar is scheduled for April 16, 2013. Interested participants are able to register at http://adpublishing.org/webinar.

About AD Publishing:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

For more information about us, please visit http://adpublishing.org/

Contact Info:
Name: Alex Tran
Email: alex@adpublishing.org
Phone: 1-877-886-8766
Organization: ADPublishing.org, LLC

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AD Publishing Releases The Virtual Office Guide on Amazon Kindle

AD Publishing announces the release of an Amazon Kindle Book that provides entrepreneurs and small businesses with critical tools and solutions to make the “virtual office” a success. The book will be available on Amazon Kindle on April 16.

San Francisco, CA, USA – March 30th, 2013 /Press Release Distribution/

AD Publishing LLC, a business consultancy based in California, announced the release of their book “The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” on Amazon Kindle.

For entrepreneurs and small businesses looking to take advantage of cloud technology, “The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” offers solutions from start ups and Fortune 500 companies who have made use of these technologies.

The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” offers strategies to maximize running a business using cloud technology. It is expected to rouse the interest of small business owners, start-ups, sole practitioners and even non-profits who want to leverage technology to bring down the fixed costs of running an enterprise.

Many small and medium-sized businesses look to cloud technology as the most practical solution to running operations. They are built on a virtual office, without having to spend so much capital on infrastructure. The Amazon Kindle book provides a blueprint for upcoming as well as existing businesses that are considering this option. It may well be considered by many as the textbook on cloud technology and virtual offices.

“We experienced firsthand how using cloud-based technologies saved us on monthly fixed costs like rent, phones, and receptionists while allowing us to market to and serve global clients,” said David Chan, co-author of the book and one of the co-founders of AD Publishing. “With a virtual office, businesses can maximize cash-flow by reducing fixed costs. We hope to help entrepreneurs start using virtual office tools right away with the information contained in this Amazon Kindle book.”

David Chan, together with co-authors Alex Tran and Bill Denyer, run AD Publishing from California with the help of a team of professionals spread across countries as far away as the Philippines, Panama, Canada and India. The Amazon Kindle book contains their experiences and shares their tips and tools as well as explains possible pitfalls in running a virtual office.

AD Publishing’s successful venture into the virtual office is captured in an article published on Gigaom.com.

“Not long after starting an online marketing and PR company with his partner, California-based David Chan realized that his growing business demanded more manpower and set about engaging a team of remote workers. Now, five years later, AD Publishing has experimented with workers in several Asian countries and across the U.S., hitting a few road bumps and refining their web work processes along the way,” read the article.

The Virtual Office—Success Tools for Entrepreneurs and Small Businesses” will be available on Amazon Kindle starting April 16, 2013.

About AD Publishing LLC:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

Visit http://adpublishing.org/virtualoffice for more information.

Contact Info
Name: David Chan
Organization: ADPublishing.org, LLC
Phone: 877-886-8766
Email: david@adpublishing.org
Address: 4847 Hopyard Road, Ste. #4-159, Pleasanton, CA 94588

Source: http://marketersmedia.com/ad-publishing-releases-the-virtual-office-guide-on-amazon-kindle/7984

The Whoopdeedoo* About Yahoo’s Recalling Their Work-at-home Workforce

The Whoopdeedoo* About Yahoo’s Recalling Their Work-at-home Workforce

“Beginning in June, we’re asking all employees with work-from-home arrangements to work in Yahoo! Offices…“Being a Yahoo isn’t just about your day-to-day job, it’s about the interactions and experiences that are only possible in our offices.” (AllThingsD.com)

It’s now been over a week since Yahoo’s head of Human Resources, Jackie Reses, communicated the message from Marissa Mayer, Yahoo’s CEO that has had far reaching impact on the business world, especially with those who work from home, or business leaders who support that type of workforce.

Commentary has ranged from strong support, to derision to what some have called a step back from the growing changes in how organizations get their work done. Ellen Galinsky of the DailyBeast writes, “They are going against process on this decision as the U.S. economy moves into the 21st global economy. According to Families and Work Institute’s 2012 National Study of Employers, 63 percent of employers now allow at least some of their employees to work part of their regularly paid hours at home on an occasional basis, up from 34 percent in 2005.”

Mayer responded to critics in a statement to Huffington Post, “…don’t project your office culture issues on our company…This isn’t a broad industry view on working from home — this is about what is right for Yahoo!, right now.” CBS News analyst, Melanie Hobson also attributed the following to Mayer: “You can’t build a culture by email.”

Richard Branson, head of Virgin Enterprises, adds, “It was perplexing to see Yahoo! CEO Marissa Mayer tell employees who work remotely to relocate to company facilities. This seems a backwards step in an age when remote working is easier and more effective than ever.”

Others have praised Mayer’s decision as she’s been charged about rebuilding the Yahoo brand. Rocco Pendola, reporting on The Street : “Do you really think Mayer did not…communicate with the A-players (or at least their managers) ahead of making this move? She’s using this ‘edict’ to further streamline a bloated, self-entitled and largely ineffective segment of the workforce.” (http://www.thestreet.com)

I was really struck by the statement: “What’s really troubling about this is that a technology company can’t figure out how to collaborate remotely,” Kate Lister, president of the Telework Research Center, said in an interview with Bloomberg.

A different perspective

At the core of this decision and the surrounding brouhaha are critically important facts easily overlooked in discussing how work gets done.

  • Being present at a job location does not necessarily equal work being done
  • Working in the presence of others does not naturally bring about collaboration
  • Collaboration, in person or virtually is a product of enlightened management
  • Motivated employees are those who know what’s needed to be done, have a investment as to how it’s done, and receive recognition for production, not for just “showing up”

To close, another quote from Richard Branson, “If you provide the right technology to keep in touch, maintain regular communication and get the right balance between remote and office working, people will be motivated to work responsibly, quickly and with high quality.”

It will be interesting to see where this controversy and discussion goes. Will it soon be forgotten, and Yahoo’s future be positive because of it, or will Yahoo continue it’s downward spiral into becoming a second class site – all because of or in spite of the loss of talent due to the ending of the WAH program? What do you think?

BTW. What the heck is a Whoopdeedoo? According to Dictionary.com, it’s a Heated discussion or debate, especially in public.  So let’s discuss and debate this. Comments welcome.