Posts Tagged ‘social media’

Top 30 Ideas for Content Publishing

Top 30 Ideas for Content Publishing

Most people get stuck when it comes to content publishing ideas. More than likely, the only content they can think of is “blog posts. But did you know there are at least 30 types of content you can publish online?

Here they are.

1.  Blog Posts

We had to say it.  But take note that short blog posts are going out of fashion again.  Google has let it be known it will penalize blog posts that are so short, Google feels they are nothing more than excuses for ads and affiliate links.  Their emphasis on “quality, original content” has all the top bloggers writing posts over 500 words long and very often, twice that number of words.

2.  Infographics

Still at the height of popularity, the latest trend is to impart information in visual format people can absorb with a single glance.

    infographic example

This works so well not so much because many people are visual learners, but because all of us internet-and-mobile age denizens have trained our brains to scan-and-glance digital content, to see if it’s worth spending time exploring further.

3.  Slide Presentations

Social platforms such as SlideShare make it easy for people to share slide presentations.  You can create these as stand-alone information modules… or as accessories for webinars you are holding.

slide presentation content

Plus you can have people follow you from SlideShare – and share your work across other social networks.

4.  Media Page

Every online entrepreneur should have a Media Page (section) on his or her blog or website.  Within this tab, radio hosts, news reporters and readers should be able to find:

  • Photos they can use (including your headshot)
  • Archived newsletters
  • Archived Press Releases
  • Bio information
  • The latest news about you/your business

And anything else you’d like them to share.

5.  Skype Chat Text Interviews

This is a brand new, dynamic and interactive way to present Skype interviews – a live link for people to join in and a blog transcript for those viewing the post after the call has completed.

Skype interview as content

Again, you can generate shares and follows for this type of content – as well as sharing your interviewer/interviewee’s website link, as Vera Raposo of Creative Biz has done with Kristen Eckstein’s Ultimate Book Coach site.

6.  Landing Pages

Short pages you send people to so they will sign up – either for your newsletter, a “freebie”, your website or blog – or a paid product.

7.  Sales Pages

Not-always-longer versions of Landing pages, promoting your paid offer.  Sales pages can come in many formats:

  • Traditional long letter format
  • Short landing page format
  • Horizontal
  • Vertical
  • Video
  • Audio

Pick the format that best suits your audience’s engagement style.

8.  Podcasts

You can make your website more interactive by providing Podcasts — .MP3 audio files your visitors can listen to (or download, if you let them).

podcasts as content

They can listen in real-time, if you provide a teleseminar phone link – and then enjoy the recording in podcast format on your blog.

9.  Newsletter Archives

Everyone who owns a blog or website should have a newsletter – and archive old newsletter editions either on a Media page or in an Archives page.

Newsletters provide an instant history of your business.  People can go through each newsletter, from your very first one, and see where you started out – and where you are now.

If your newsletters are high enough in value you can even choose to keep them in a hidden section for paid members of your membership site.

10.  Templates

People will return again and again to your site if they know you have great resources such as templates at your site.  These can be blog post templates, review templates – even HTML templates.

11.  Tip Sheets

This is another desirable type of content to offer as a sign-up incentive on your blog or website.  The key is to make it highly specific to their most pressing interest at this time – or to new technology that is affecting their niche: (E.g.  “30 Tips For Making the Most of Facebook Changes”).

12.  Images

We don’t just mean “stick a picture in your blog post”.  Image use should be an integrated strategy you use to brand your business and tell your story.

They should consistently support your online identity and “voice”.

13.  Animated Gifs

There’s been such a prejudice against “distracting” animations; this is not a method most people think of, when it comes to content creation.  Yet under the right circumstances, they can be used effectively.

There are two keys to creating a positive rather than a negative effect:

a)    Choose a “loop” that looks natural repeating (e.g. a candle flame flickering, water gently tossing in a bay), rather than a moment in time endlessly replaying.

b)     If you just want to catch attention, simply set the animation to repeat only once, as laid out in this Yahoo answer.

Yahoo Answers

There are many free sites that allow you to create animated .gifs.  Two that are easier than most are Lunapic and  Makeagif, with tutorials and wizards respectively.

(Click on this link for an example of the sort of thing you can do.)

14.  Video

Every online entrepreneur should make videos and share them across platforms like YouTube, Pinterest and Vimeo.  The real issue is what type of video best supports your business?

  • “How to” demonstration
  • “Talking head” update from you to your followers
  • Animation
  • Recorded webinar with slides
  • Video blog entry

15.  Downloadable .PDF files

You can offer eBooks and reports in .PDF format as sign-up incentives for subscribing to your blog or website.

16.  Checklists

Another great sign-up incentive – or bonus.  People love checklists – it helps make them feel organized in a world of chronic digital overwhelm!

Checklists as content

17.  Google Hangouts

You can host a meeting, interview or seminar by creating a “Hangout” within your Google+ account.  Ask fellow Circle members to join you.

Better yet, choose the live streaming option to help it go viral, if it’s something you want everyone to see, and it will automatically be recorded and uploaded to your YouTube channel.

18.  Logo

A Logo that captures in a blink the essence of your business (and helps people instantly think of it) is essential, if you’re branding your business rather than you, yourself.

19.  White Papers

A “white paper” is much like a report, but is usually a formal presentation of statistics or a document analyzing something of great importance to your website visitors.

If your target market is corporate-minded, white papers are usually deemed of more value than “reports”.

20.  About Page

This is one of your best pieces of online real estate.  While you are talking about yourself, you are doing so to build identification and rapport with your ideal visitor, so even when talking about yourself, it should really be all about her.

Use your top keywords in your About page contest.  And it’s a great spot to put a headshot, if you haven’t done so anywhere else on your site.

21.  Bonuses

Bonus downloads and perks add value to your offers, blogs and websites.  These can take any format – video, .MP3, tip sheets, reports…

And they can be created by you… or by a JV partner. (Pick the format your target customer or client would love best!)

22.  Coupons

A coupon can also add value to your offer or website.  You can make them printable, if you have a local business… or give a coupon code at checkout to sweeten an offer.

Just be sure to set a start end date (and limit the number), to keep your ROI in the black!

23.  QR Codes

Are your best paying customers avid Smartphone users?  Then put QR codes on your website, blog, business cards, flyers, merchandise – and more.

You can also set this digital bar code to take people straight to:

  • A telephone call (your number)
  • A text message
  • Your website
  • A coupon or special offer

24.  Cartoons

You don’t often see cartoons  in digital marketing – but that’s all the more reason to consider using them, if your niche members are highly visual-oriented.

cartoons for content

25.  Statistics

Sharing statistics can be a huge draw for many business niches.  You can share them in:

  • Chart format
  • Graph format
  • Tables
  • Lists

26.  FAQ Pages

Having a list of Frequently Asked Questions on your site is a great way to please visitors – and cut down on repetitive emails.

A FAQ page is also indispensable in your Affiliate section, if you have affiliates.

27.  The Legal Stuff

If you are an affiliate marketer, you’ll know you need to provide a Disclaimer or Disclaimer Page, stating that you may receive compensation for recommendations.

Other types of “necessaries”:

  • Terms of Service
  • Privacy Policy (this one’s a “must” too)

28.  Maps

Indispensable, if you’re a local business and want people to either visit your premises or see your range of service.

maps content

29.  Reviews

If you are recommending products, use a review template to provide consistent reviews.

Your aim should be to become a trusted resource for people in your niche, so that yours is the site they turn to first, when looking for product information.

using reviews as content

30.  “How to” Tutorials

These can be in video, diagram, audio, graphic or written format… or a combination of any of these.  (An added bonus: “How-tos” turn your site into a resource.)

how-to content

There are many more content types you can use on your website and/or social media properties – but whichever you choose, be original, unique – and tuned in to your visitors.

Ten Tips on How to Create an Editorial Calendar

Ten Tips on How to Create an Editorial Calendar

The best way to avoid random content publishing is to create a publishing calendar. This is a standard practice in the offline world. Think magazines and other regular publications. If magazine editors waited for inspiration or for free time, no magazine would ever get published.  So how do they churn out high quality content, month after month?

By using an editorial calendar.  And top bloggers have learned this secret too.

An editorial calendar is a plan for producing regular written or media content, at regular intervals (e.g. monthly) at a perfect pace.  It leaves you with deadlines you can use as a roadmap. You won’t have gaps in your postings and there’s no chance for people to forget who you are or give up on your blog.

And it can help eliminate writer’s block and reactivity – the sort that leaves you realizing you forgot that your readers and subscribers were expecting Part Three of your series… yesterday!

1.  Use the Method that Works Best With Your Learning Style

An editorial calendar is only useful if you use it.  And if you set up a physical calendar that doesn’t work with your natural learning style, you’re more likely to forget to use it… or even, ultimately, abandon it.

a)    If you are a kinesthetic learner who likes the hands-on approach, a paper calendar may be your best option.  (Tip:  You will most likely to be able to find plain desktop calendars with large enough slots to be useful in your local Dollar Store.)

Just be sure to put it in a place where you are likely to see it, rather than hiding it away in a desk.

b)    If you are an aural learner, make an audio recording of your upcoming schedule.

c)    If you are a visual learner, paper or digital will work – it’s just a matter of preference.

d)    If you are a read/write learner, a dated, chronological list format will probably work better for you than a graphic calendar format.

If you want to find out or confirm your ideal learning style, try one of the free online questionnaires or quizzes, such as the VARK model.

VARK

 (No sign-uprequired for the basic assessment.)

2.  Create and Coordinate Monthly and Annual Calendars

Many people find that two versions of their editorial schedule work best:

  • A monthly calendar (e.g. WordPress Editorial Plugin)
  • An annual calendar (manual or digital)

The reason for this?  On your Annual Editorial Calendar, you can enter important posts to tie in with events scheduled far down the road; or with seasonal events.

annual editorial calendar

 

Then, every month when you sit down to fill out your monthly Calendar, a quick visual check with the Annual Calendar will allow you to transpose these events onto your monthly Calendar before you input new posts for the current month, making sure nothing gets double-booked – or missed.

(If you like the format in the example above, download it by going to  Angela B.me.)

3.  Use the WordPress Editor Calendar Plugin

If you use WordPress, then the free WordPress Editorial Calendar  plugin can be your best post-scheduling friend.  So do install it.

wp-editorial-calendar

 

While you’re writing your posts or maintaining your blog, you have access to the Editorial Calendar at a click of the button.  And you can log in and glance at your Calendar to see what you have to do today before writing a word.

4.  Use MS Excel to Create Your Editorial Calendar

If you are more comfortable using Microsoft Excel or you are a text-based learner, you may find Excel the best tool for creating your Editorial Calendar.

Another reason for using MS Excel:  If your business is highly fluid, and you know you are going to be tweaking and adjusting your Editorial Calendar perhaps more than the average blogger.

In fact, there are many MS Excel templates for doing precisely that.  (You can download – without signing up; just right-click and save – a very nice template courtesy of Vertical Measures.)

MS Excel for calendars

 

5.  Use Color Coding

If you are a visual or kinesthetic learner, try color coding the different cycles – then highlighting scheduled posts according to each cycle color.

This is also a fabulous trick if you have learning disabilities or any other form of cognitive impairment, as the visual stimulus and cueing helps you mentally “sort” and remember better.

You could also designate cycles by creating a Category field in your Calendar, along with corresponding two- or three-letter Category codes… or combine  both categories and color coding.  (Tip:  Include a Legend at the top of your chart-style annual Calendar or beginning of your multi-page or monthly Calendar.)

color coding

 

6.  Include Your Calls to Action in Your Editorial Calendar

Write down the call to action (CTA) for each item on your editorial calendar.  Not only will this ensure you remember to include it in your blog post, but you will be able to more objectively judge the level of engagement your post is likely to create.

call to action

And yes:  You could designate a color and highlight your CTAs too, if you wish

7.  Learn to Think in Cycles

No matter what your learning style, one of the biggest mistakes you can make is to think in a linear fashion – I. E.  A B C D E F G.

Your blog will feel fuller, richer, more organized and more enjoyable to your readers if you learn to schedule your blog in multiple cycles.

cycles

 

Take your Annual Editorial Calendar and go through using the following “cycles” (and any others unique to your business), one after the other:

  • Seasonal cycle (Spring, Summer, Autumn, Winter)
  • Holiday cycle (Christmas, St. Valentine’s Day, St. Patrick’s Day, etc.)
  • Events cycle (e.g.  Annual Cycling Workshop, Victoria Day Race, etc.)
  • Contest cycle (e.g.  Summer Photo Challenge, Christmas Giveaway, etc.)
  • Fiscal Cycle (e.g.  .  Your annual business quarter-years, from beginning to end)
  • Product Cycle (All your scheduled, upcoming product launches)
  • Sales Cycles (High and low buying trends – base these on previous sales metrics)

Learning to plan your editorial calendar in this fashion will really help ingrain your business’ “big picture” in mind – and make much better business (and editorial) decisions.

8.  Formalize Your Editorial Calendar Management Protocol

It really doesn’t matter whether you alone update the calendar and distribute information, or your authors or staff are allowed to cross things off and add them – the important thing is a clear understanding of the ground rules – and a clear chain of communication.

communication

 image source: pixabay

So decide on…

a)    Who will update the Editorial Calendar(s)

b)    How the Editorial Calendar(s) will be updated

c)    Who will notify the rest of the team of necessary changes or completions

d)    How they will do this

Making sure everyone understands the system is the best way to avoid scheduling conflicts or omissions.

9.  Create Other Types of Editorial Calendar too

Consider adding social media coding – or a separate Social Media Editorial Calendar.  If you don’t coordinate your social media campaigns with your posts, you could be missing opportunities to allow each platform – blog and social media – to enhance the other.

Plan on the keywords you are going to use in your social media posts, as well as in your blog posts. Align these with ad campaigns, if you are planning any.  (Yes.  Have an Advertising Editorial Calendar too.)

social media calendar

 

You can download the Social Media and Blogging Editorial Calendar template illustrating this tip simply, without sign-up, from Eydie’s Office.

And if handling multiple versions of Editorial Calendar seems too overwhelming – start off with just one, for your blog.

10.  Consider Publishing Your Upcoming Editorial Calendar

Not only will it inspire you to meet your own deadline (since there is nothing more lame than not following through to your readers) but you may attract quality submissions – leaving you with great content to use for your blog and the time to plan next month’s editorial calendar in comfort.

You don’t have to publish it in full Editorial Calendar format:  You can simply make sure you create a section of upcoming stories (with Submission Guidelines) on your website or blog, just as many online magazines and publishing companies such as Chicken Soup for the Soul does.

publishing editorial calendar

 

But when all is said and done, remember that Editorial Calendars are simply tools:  Only you can decide what type works best for you.

And, of course, they’ll be no use unless you use them!

How to Optimize for Social SEO

How to Optimize for Social SEO

Optimizing your website for search engines is no longer a question of filling it full of keywords and exact-match anchor text while madly blog-commenting in other people’s blogs to create relevant back-links.  In fact, following this formula will almost certainly leave you down in the rankings under Google’s Panda and Penguin algorithmic changes – and more are coming.

But you shouldn’t just pay attention to Google:  SEO nowadays involves maintaining an active social media presence and profiles.  Hence the term “Social SEO”.  Social media actions can actually improve your Google rank, if done right.  And you need to pay attention to what people see… and what’s behind the scenes.

Here are ten highly relevant Social SEO practices for today…

1.  Remove or Revamp Your Traditional Meta-tags

Google’s Penguin algorithm filter tends to take meta-keywords and other traditional tags as keyword-stuffing.  It won’t help your site ranking – and it could hurt.

If you use the Thesis theme, check out instructions at Binary Turf on removing the meta description tag correctly.

how to remove meta description

According to SearchEngineWatch, Penguin isn’t actually an algorithm, but a “link quality filter” that “is designed to take out sites that use manipulative techniques to improve search visibility”.

Bottom line: If you have too many repetitions in meta data, your site may be penalized.

2.  Adjust and Correct Your Anchor Text

If your anchor text is an exact match to your keywords and doesn’t make descriptive, readable sense, scrap it and give your anchor text more clickably-appealing, descriptive words.  (That goes for the Alt Tag text for your graphics, too.)

You need to do this because Google’s Penguin filter now targets and de-ranks exact-match domains (e.g. “highproteinfoodsfatlowcarb.com”), after Google clued on to the fact that names like these were evidence of attempts to manipulate.  Anchor text has been affected too.

The less spammy you can make your anchor text and Alt tags, the better.

twin babies

For example if you were displaying the above photo on your blog, you might want to change:

<a href=”page.html”><img src=”graphics/twinmatchinggirlgreen.jpg” alt=”twin matching girl green“/></a>

…to something more descriptive and real, such as:

<a href=”page.html”><img src=”graphics/twins.jpg” alt=”twins in green”/></a>

Again, if you’re trying to manipulate rather than describe when using keywords in anchor text, domain names or Alt tags, Google will penalize you.

3. Familiarize Yourself with Graph Search

Facebook graph search

The old way of searching involved keywords.  Facebook’s new Graph Search combines keywords plus your Friends’ Facebook content.

This way, you can find out what connections you share with them, causes you both support, Pages you “Like”, places you’ve both been connected with, common interests and just about every type of connection you can think of.

 (Graph search results did dip recently, but Facebook assures the “dip” has been corrected.)

4.  Optimize Your Facebook Page “About” Section

This is the one part of your Facebook Page where you can put your best keywords, descriptions and anchor text.  Make the most of it, as artist Steph Dix has done here.

FB about page

She has included in her description:

  • Specific keywords (pencil portraits, free shipping worldwide, guarantee, website)
  • A link to her website
  • Email contact details

In addition, her text is not too long – it doesn’t run off the page, with vital sentences hidden. It’s clear and well-optimized.

5.  Use Facebook Social Plugins

Once you click on artist, Steph Dix’s link, you are taken to her website http://www.stephdix.co.uk/… where those who have “Liked” her page immediately see a widget from the Facebook social plugins, containing their own Profile photo plus a selection of other fan photos.

FB social plugins

Anyone who clicks on hypertext within the widget will be taken to her Facebook Page – and that is a high-quality backlink, as far as Google is concerned.  She is leveraging the power of Facebook very efficiently.

6.  Make the Most of Google+

SEO author Simon Penson predicted recently  that Google+ will play a much more prominent role in validating social links over the coming months, so if you haven’t created a profile there yet, do so.

And if you have signed up, but visit Google+ only sporadically or not at all, start exploring Google+ and spending time interacting and exploring its SEO-powerful platforms, apps and features daily.

One of its most powerful features to explore:  Google+ Hangouts.  If you live-stream them, they will be automatically recorded and posted to your YouTube channel, which is now also automatically linked with Google+.

Google+ hangout

If you haven’t yet bothered with Google Hangouts, learn more about them right now.

7.  Make Sure Your Titles Match Your Content

Again, it’s all about not being carried away, trying to include keywords.  Titles that don’t feel natural and don’t match the post they headline not only will displease Google, but will not get shared via social sites (as well as losing trust).

Here’s an example of a simple but effective title followed by relevant content from Copyblogger.

Write magnetic headlines

Your best bet is always to make sure your blog post or web page title are:

  • Attention-grabbing
  • Easy to read
  • Descriptive
  • Clean

A truly interesting and intriguing title is your best route to making sure your posts and pages are found and shared.

8.  Make it Easy for Visitors and Readers to Share

Make sure you’ve included social media plugins, widgets, share and follow badges, buttons and icons to help people share your content with one click.

Place them above the fold on all your web pages in the upper right-hand side of your page.

social share buttons

For extra effectiveness, include calls to action in or with your social media buttons, such as Daylan Pearce does in the right hand side of his blog, above.

9.  Clean Up Your Guest Blogging Practices

Last year saw Google over-zealously penalize exact-match domains and anchor text, akin to thousands of healthy trees in a forest being chopped down to make sure a dead one in their midst is culled.

Now, just as their Search Evaluation team is reassuring us that they’ve learned from this and will be toning down the axe use, it looks as if Google has a new target:  Guest blogging.

A recent YouTube video from Google’s Matt Cutts warns of what to expect – and what you can do to comply with new guest blogging rules.

on guest posts

To sum up what seems to be in the wind…

  • Make sure guest post writing – to and fro –  is of the highest quality
  • Use guest bloggers who either are terrific, professional-level writers or who have a well-established and validated reputation in your niche
  • Write or accept longer posts – Google now frowns on short guest posts under 400 words, seeing them as excuses to link
  • Don’t accept guest posts that are published elsewhere.  When someone wants to write for you, make sure you ask that the content be original and exclusive to your blog
  • Posts from and to other blogs should be relevant to the blog’s overall mission.  Posts should be eloquent and well-thought-out
  • Make sure your guest posts are from writers who run high-quality blogs.  You may be penalized for spammy back-links in your guest poster’s blog, so check that blog out first, if you’re not familiar with your guest.  (Hint:  See how well she or he ranks in a Google search.)

And from Jeff Foster of WebBizIdeas (in an actual guest post in Problogger, February 2013):

  • Stop using terms like “guest posts” and “guest bloggers” (if you have to spell it out for readers, he suggests calling the writer a “guest author”)
  • Don’t let your guest author put “unnatural links” in their post or author bios
  • A simple link to their website is okay

One last thing to do:  Create a rel=author tag for yourself, allowing Google to validate your own blog (and use guest posters who are also validated this way).

10. Optimize Your Social Media Profiles (and Claim your Pages)

It’s not enough simply to use social media in 2013:  You also need to make sure you optimize your social profiles to the max.  Fill out all Profile sections across all social networks as fully as possible.

Think of doing this as an investment.

For example, if your local business appears in a Google Plus Local search for your city, make sure you claim it and add your photos, your logo, your description and your contact information, the way you want it.

Make sure no sections are left blank.

Google+ Local

Social profiles with missing elements are not ranked as highly as those with complete profiles and validating elements such as business logos and clear descriptions.

It is as important to optimize what people see as much as it is to optimize HTML and meta-tags, just as it is as important to optimize for your social networks as it is to optimize for Google searches.

Creating a well-balanced, SEO optimized web presence for both the search engines and social sites – but most of all for the benefit of your ideal viewer – will have a visibility effect worth more than the sum of its parts.

AD Publishing Schedules Webinar on How to Sell Online Marketing Services to B2B Companies

AD Publishing presents the “Selling Online Marketing Services to B2B Companies” webinar. In this webinar, the founders of AD Publishing will cover proven methods to acquire B2B clients who need Internet marketing services.

San Francisco, CA, USA – April 2nd, 2013 /Press Release Distribution/ – AD Publishing, a digital marketing agency, will hold a webinar that will address the topic of how to provide online marketing services to B2B companies. Few B2B companies today have the time, in-house staff, or deep knowledge to market their products or services consistently on the Internet. Instead, they look to digital marketing agencies or companies to handle the task of generating leads online. These B2B companies realize, after observing their B2C counterparts, that investing in Internet marketing will make them more competitive and reduce their cost per lead.

The “Selling Online Marketing Services to B2B Companies” webinar is designed for Internet marketers who wish to grow their offline marketing business from local marketing to the higher value business of providing consulting to B2B companies.

Business-to-business (B2B) companies look to the marketing department to generate and nurture leads that will eventually be handed over to the sales group to close and generate revenue on a consistent repeatable basis. But the buying behavior in this space has changed along with the lead generation strategies, rendering the advice of the traditional marketing department obsolete. Thus, digital marketers need to implement Internet marketing strategies that are dynamic and will ensure continuous and consistent lead generation with acceptable return on investment (ROI).

Alex Tran, co-founder of AD Publishing, has this to say about the growing demand for Internet marketers in the B2B space: “Chief Marketing Officers (CMOs) are under increasing pressure to deliver more leads that will convert into paying customers for their businesses, with a good ROI. They understand that they need to leverage Internet marketing strategies, analytics, and automation. This fact presents a real and rapidly growing demand for Internet marketing consulting.”

The webinar will help Internet marketing consultants see the growing demand for online lead generation and proper positioning so that B2B companies will avail their services: product packages that provide the best value for B2B companies, closing the deal and delivering the promised solution. The webinar will also cover strategies on how to leverage the virtual office and cloud technology to develop a global business.

The webinar is scheduled for April 16, 2013. Interested participants are able to register at http://adpublishing.org/webinar.

About AD Publishing:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

For more information about us, please visit http://adpublishing.org/

Contact Info:
Name: Alex Tran
Email: alex@adpublishing.org
Phone: 1-877-886-8766
Organization: ADPublishing.org, LLC

View Release

AD Publishing Releases The Virtual Office Guide on Amazon Kindle

AD Publishing announces the release of an Amazon Kindle Book that provides entrepreneurs and small businesses with critical tools and solutions to make the “virtual office” a success. The book will be available on Amazon Kindle on April 16.

San Francisco, CA, USA – March 30th, 2013 /Press Release Distribution/

AD Publishing LLC, a business consultancy based in California, announced the release of their book “The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” on Amazon Kindle.

For entrepreneurs and small businesses looking to take advantage of cloud technology, “The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” offers solutions from start ups and Fortune 500 companies who have made use of these technologies.

The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” offers strategies to maximize running a business using cloud technology. It is expected to rouse the interest of small business owners, start-ups, sole practitioners and even non-profits who want to leverage technology to bring down the fixed costs of running an enterprise.

Many small and medium-sized businesses look to cloud technology as the most practical solution to running operations. They are built on a virtual office, without having to spend so much capital on infrastructure. The Amazon Kindle book provides a blueprint for upcoming as well as existing businesses that are considering this option. It may well be considered by many as the textbook on cloud technology and virtual offices.

“We experienced firsthand how using cloud-based technologies saved us on monthly fixed costs like rent, phones, and receptionists while allowing us to market to and serve global clients,” said David Chan, co-author of the book and one of the co-founders of AD Publishing. “With a virtual office, businesses can maximize cash-flow by reducing fixed costs. We hope to help entrepreneurs start using virtual office tools right away with the information contained in this Amazon Kindle book.”

David Chan, together with co-authors Alex Tran and Bill Denyer, run AD Publishing from California with the help of a team of professionals spread across countries as far away as the Philippines, Panama, Canada and India. The Amazon Kindle book contains their experiences and shares their tips and tools as well as explains possible pitfalls in running a virtual office.

AD Publishing’s successful venture into the virtual office is captured in an article published on Gigaom.com.

“Not long after starting an online marketing and PR company with his partner, California-based David Chan realized that his growing business demanded more manpower and set about engaging a team of remote workers. Now, five years later, AD Publishing has experimented with workers in several Asian countries and across the U.S., hitting a few road bumps and refining their web work processes along the way,” read the article.

The Virtual Office—Success Tools for Entrepreneurs and Small Businesses” will be available on Amazon Kindle starting April 16, 2013.

About AD Publishing LLC:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

Visit http://adpublishing.org/virtualoffice for more information.

Contact Info
Name: David Chan
Organization: ADPublishing.org, LLC
Phone: 877-886-8766
Email: david@adpublishing.org
Address: 4847 Hopyard Road, Ste. #4-159, Pleasanton, CA 94588

Source: http://marketersmedia.com/ad-publishing-releases-the-virtual-office-guide-on-amazon-kindle/7984

Top 20 Tips to Get More Twitter Traffic

Top 20 Tips to Get More Twitter Traffic

Twitter can be fun. Twitter can be a time sink. But if you want to harness the traffic from this mega-site for your online business, Twitter must be a strategic part of your marketing arsenal. There are many little tips and tricks you can employ if growing traffic on Twitter is your goal.  No one tip will likely change your Twitterverse – but put a bundle of these together, and you may be surprised at the difference.

  1. Add your signature branding hashtag to your business card.  Many people find themselves unable to remember entire URLs – but single hashtags are another matter altogether.
  2. Use the “#FF” hashtag to give a shout-out to your favorite Twitter connections.  This famous hashtag started in 2009, and went viral almost from the word “go”.

Originally “#FollowFriday”, it became so well-known, it was shortened to “#FF”.

Here’s how it works:

  • Every Friday, be sure to have a short list of worthwhile tweeters prepared.  Make sure they are relevant to your own followers.
  • Begin your tweet with the hashtag “#FF”, then add the Twitter handle of the person or persons you want to promote

When you #FF someone, you are telling people that this person is a great person to follow.  Many people just #FF an entire list of Twitter handles, one time only, remembering each tweet can only be 140 characters long.

Twitter FF hashtag

Others prefer to personalize each “#FF” recommendation with a small blurb about why their recommended Twitter user is worth following.  They may release individual #FF tweets all Friday long.  Here’s a powerful example of a single tweet:

Comedy Central India FF

In the multiple tweet example preceding this one, the poster has done something a little different and recommended only verified tweeters – “verified” meaning Twitter has personally checked out the account holder and verified that they are for real.  (You usually see verification more with celebrities, to .)

In the single tweet, the poster does a masterly job of telling the Twitterverse what #FilmFare is and why people who love Bollywood movies should followthis hashtag – in five succinct words.

A little originality in tweets can cause a flurry of click throughs.  People are used to long lists of names to follow: They are not used to something like the #FF tweet below!

Sponge Bob FF

  1. Track your #FF tweets with TopFollowFriday. This free site by Humanxtensions allows you to see who is recommending who using the #FollowFriday hash tag – and if you’ve used it, you’ll see your individual results.  (Tip:  Use the full “#FollowFriday” hashtag: not “#FF”.)
  2. Throw a Twitter Party.  This has become an accepted part of Twitter culture, and is welcomed with enthusiasm.  If you have created an event, create a unique hashtag for it and tell your participants to start using it.

 

Be sure to prepare in advance:

 

  • A strong, relevant hashtag
  • A date and time
  • Invitations

 

Be sure to follow through, however:  Nothing makes you look more irresponsible than forgetting to keep the flow of promotion going for your Twitter Party – or, worse, forgetting to tell them it’s cancelled or the date and time has been changed.

 

  1. Register your Twitter Party Hashtag at Hashtags.org. This will boost its effectiveness.

Register your hashtag

  1. Make your tweet visual, if your business is visual.  Photographers, illustrators, web designers, picture book creators – this means you!

Of course, you can’t do this all the time – but do look for opportunities to do so.

  1. Know your specific goal for engaging on Twitter.  Then stick to it with your tweet topics and focus.  If you’re there for the branding, focus all your tweets (and your own Follows) towards that end.

And while you’re at it, actively grow your Twitter community.  Once you’re well-branded, you want to keep the ball rolling and your tweets going viral.

  1. Use Twitter’s geo-targeting abilities. When composing a tweet, you can instantly add your location, if it is relevant to your tweet topic, followers or business.

add location in Twitter

If you want to tract tweets about a specific geographical location, check out Monitter.com.

  1. Use tweriod to find your Twitter community’s preferred tweeting and retweeting times.  (All you need to do is sign up with Twitter, and tweriod will analyze your tweets and those of your followers, and present you with the results.)

Tweriod

  1. If you can’t find the right topics or hashtags, use Twitter Search, a dedicated interface that also happens to show the latest trending hashtags.  But it’s biggest advantage?  It allows you to filter your searches with advanced settings advanced settings.
  2. Put your most important words or facts first.  People’s attention spans have grown so fleeting in this decade that they will even look away after the first five or six words, if you haven’t grabbed them with your tweet.
  3. Thank people who tweet about you or retweet your tweets – especially for Follow Friday (it’s part of the culture).
    People like to be acknowledged and noticed, and thanking them by Twitter handle for a retweet or recommendation is the perfect way to do it.
  4. Make a habit of joining as many relevant Tweet Chats as you can.  If you pick one your business really fits, you can make great new contacts through the sense of instant closed community.
  5. Tweet current events that are in the process of happening – but do your best to keep these relevant to your followers and your niche.
    Occasionally something is so shocking or momentous one has to comment – and that’s allowed.  But don’t tweet the latest celebrity scandal unless it has some point of connection or relevance to your niche community.  (E.G. Tweeting to your strictly-vegan followers:  “Vegan Brad Pitt caught chowing down on 10 lb. Texas Steak”)

advanced serach

  1. Be culturally aware, when using jargon or colloquial speech.  You may not be saying what you think you’re saying, if your followers are from other cultures or countries.
  2. Remove weak words from your tweet for maximum impact.  Words that weaken the power of a statement are “filler” words and phrases (E. G.  “So to speak”; “in my humble opinion”; “basically”.Creating focused, powerful tweets increases your chances of getting them retweeted.(Tip:  Adjectives and adverbs usually weaken – not enhance.)
  3. Pre-schedule tweets wisely – Remember that you won’t be there to respond.  It’s always best to wait around for at least ten to twenty minutes for interaction before logging out.
    If you do have to pre-schedule, do it with social media managers such as HootSuite or  TweetDeck; or with other social networks with a pre-scheduling function, such as StumbleUpon, if you want to share web links at a time other than the present.
  4. Focus on your followers.  Tweet material you think they will find interesting – and that’s a good policy whether or not your tweets are personal or niche-oriented. Including the odd personal tweet is good, because it makes you interesting and human… as long as it’s something your audience can relate to or feel connection over.
  5. Ask people to follow you on Twitter – Install targeted Twitter buttons in blog posts, guest posts, other social media sites and profiles; and on your website.

install Twitter buttons

10 Reasons Why You Need Social Media in Your Marketing Mix in 2013

10 Reasons Why You Need Social Media in Your Marketing Mix in 2013

Those who predicted that the leading social media sites such as Facebook, Twitter and LinkedIn would fade away or gradually start to lose members in 2012 couldn’t have been more wrong. Those social media websites continued to grow, becoming an even stronger foundation of our online lives. Furthermore, new social media sites like Pinterest were able to become incredibly popular just over the course of the past year.

Social media is here to stay. This means that in order for your business to be successful, you’re going to need to make those sites part of your marketing efforts. Here are the top ten reasons why social media absolutely must be part of your marketing strategy in 2013.

1.         Time Spent on Social Media is Increasing

Perhaps you’ve noticed it happening to your teenage children, or even to yourself. People are spending more time on social media sites. In fact, according to a 2012 Report by comScore (http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/The_State_of_Social_Media), social media usage now accounts for 18% of all time spent online. If you want your business to be successful then you can’t neglect marketing through social media – your potential customers spend too much time there.

time-spent-on-social-media

2.         Connect with Potential Customers

New customer acquisition is often the biggest hurdle for many new businesses. Not only can it be expensive to reach potential customers, it can be difficult to know exactly where might be the best place to reach them. With so many people logging in to Facebook and the other social media sites every week, those sites can be the best first place to start your marketing efforts.

connect with your customers on social sites

3.         Build Relationships with Current Customers

As you seek to connect with new customers, don’t forget one of the best sources of business – your existing customer base. Through social media websites you can easily connect with people you’ve already done business, and forge relationships that can help you improve your existing products and services, as well as come up with ideas for new lines of business.

hand shake

 

4.         Social Media Influences Search Engine Rankings

While the process and methods aren’t entirely opaque, it’s generally agreed that the scope of your social media presence has an influence over your businesses. In addition to improving rankings to your website, people also share various links and content through social media sites – and this sharing can further boost your standing with the search engines. This influence can be seen directly if you happen to use Google as your primary search engine (as most of us do), and have enabled personal search results.

Wikipedia also has information about social search at (http://en.wikipedia.org/wiki/Social_search)

social search

 

5.         Conduct Customer Service Operations

One of the best ways to address any service issues with your customers is to first consider how you and your friends deal with any problems you have when you are the customers.

Chances are you don’t always call the company you bought something from in order to lodge a complaint. In fact, there’s a good likelihood that rather than contact the vendor, you take to Twitter or Facebook and let your friends and contacts know about your negative experience. If you proactively monitor these social media sites for mentions of your company then you can immediately address any negative customer experiences, and demonstrate to others that you’re responsive to your customers’ needs and feedback.

You should also consider setting up Google Alerts (log in at www.google.com/alerts) to monitor individual blogs and bulletin boards for the same reason.

google alerts screen

 

6.         “Social Media is the New Search”

You might hear some market observers refer to social media as being the “new search.” This means that for a larger number of individuals, when they need to look for an answer to a problem or need they have, are more likely to look to their online social networks for possible solutions rather than use a search engine such as Google or Bing.

social media is the new search

 

7.         Highly Targeted Marketing Opportunities

Because people share so much about themselves on social media sites, you already know a lot about your potential customer base. Just a decade ago, if you wanted to target potential customers you might be forced to purchase or rent a mailing list, and you’d never really knew how good that list was. These days you can target demographic groups with pinpoint accuracy through social networking websites.

highly targetted bullseye


8.         Social Media Can Be Cost Effective

You can set up your own social media profiles for your business for free on all the major websites. This gives you a no-cost method to start implementing some of your social media marketing efforts almost immediately. In addition, if you choose to utilize the targeted advertising and promotional opportunities that are offered by Facebook and LinkedIn, you may find that the cost to reach targeted prospects is surprisingly competitive to other online advertising options you may have used in the past.

marketing cost effectively

 

9.         Commerce Will Be Conducted Through Social Media

In the long term, social media sites need to become profitable in order to survive. Trying to charge their members a fee to use will almost certainly be a non-starter, so it’s anticipated that their revenue will come from taking a commission of any real-money transactions or ecommerce that’s conducted on the site. While many of these ecommerce channels are not yet up and running, you can be sure that they’re likely to become a big part of doing business online. By becoming established on social media sites and learning the best ways to reach new customers, you’ll be in a strong position to take advantage of these ecommerce channels when they become active.

ecommerce on social

 

10.       Social Media is Replacing Traditional Media

As the time we spend on social media websites increases, the time we spend reading newspapers, listening to the radio and watching television decreases. This means that you might want to reconsider any marketing efforts you may have been planning for traditional local media.

As you participate in social media sites, always strive to be professional, helpful and honest. Putting forth the best possible image will do wonders for your business.

traditional marketing and social marketing

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