Posts Tagged ‘social media marketing’

10 Reasons Why You Need Social Media in Your Marketing Mix in 2013

10 Reasons Why You Need Social Media in Your Marketing Mix in 2013

Those who predicted that the leading social media sites such as Facebook, Twitter and LinkedIn would fade away or gradually start to lose members in 2012 couldn’t have been more wrong. Those social media websites continued to grow, becoming an even stronger foundation of our online lives. Furthermore, new social media sites like Pinterest were able to become incredibly popular just over the course of the past year.

Social media is here to stay. This means that in order for your business to be successful, you’re going to need to make those sites part of your marketing efforts. Here are the top ten reasons why social media absolutely must be part of your marketing strategy in 2013.

1.         Time Spent on Social Media is Increasing

Perhaps you’ve noticed it happening to your teenage children, or even to yourself. People are spending more time on social media sites. In fact, according to a 2012 Report by comScore (http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/The_State_of_Social_Media), social media usage now accounts for 18% of all time spent online. If you want your business to be successful then you can’t neglect marketing through social media – your potential customers spend too much time there.

time-spent-on-social-media

2.         Connect with Potential Customers

New customer acquisition is often the biggest hurdle for many new businesses. Not only can it be expensive to reach potential customers, it can be difficult to know exactly where might be the best place to reach them. With so many people logging in to Facebook and the other social media sites every week, those sites can be the best first place to start your marketing efforts.

connect with your customers on social sites

3.         Build Relationships with Current Customers

As you seek to connect with new customers, don’t forget one of the best sources of business – your existing customer base. Through social media websites you can easily connect with people you’ve already done business, and forge relationships that can help you improve your existing products and services, as well as come up with ideas for new lines of business.

hand shake

 

4.         Social Media Influences Search Engine Rankings

While the process and methods aren’t entirely opaque, it’s generally agreed that the scope of your social media presence has an influence over your businesses. In addition to improving rankings to your website, people also share various links and content through social media sites – and this sharing can further boost your standing with the search engines. This influence can be seen directly if you happen to use Google as your primary search engine (as most of us do), and have enabled personal search results.

Wikipedia also has information about social search at (http://en.wikipedia.org/wiki/Social_search)

social search

 

5.         Conduct Customer Service Operations

One of the best ways to address any service issues with your customers is to first consider how you and your friends deal with any problems you have when you are the customers.

Chances are you don’t always call the company you bought something from in order to lodge a complaint. In fact, there’s a good likelihood that rather than contact the vendor, you take to Twitter or Facebook and let your friends and contacts know about your negative experience. If you proactively monitor these social media sites for mentions of your company then you can immediately address any negative customer experiences, and demonstrate to others that you’re responsive to your customers’ needs and feedback.

You should also consider setting up Google Alerts (log in at www.google.com/alerts) to monitor individual blogs and bulletin boards for the same reason.

google alerts screen

 

6.         “Social Media is the New Search”

You might hear some market observers refer to social media as being the “new search.” This means that for a larger number of individuals, when they need to look for an answer to a problem or need they have, are more likely to look to their online social networks for possible solutions rather than use a search engine such as Google or Bing.

social media is the new search

 

7.         Highly Targeted Marketing Opportunities

Because people share so much about themselves on social media sites, you already know a lot about your potential customer base. Just a decade ago, if you wanted to target potential customers you might be forced to purchase or rent a mailing list, and you’d never really knew how good that list was. These days you can target demographic groups with pinpoint accuracy through social networking websites.

highly targetted bullseye


8.         Social Media Can Be Cost Effective

You can set up your own social media profiles for your business for free on all the major websites. This gives you a no-cost method to start implementing some of your social media marketing efforts almost immediately. In addition, if you choose to utilize the targeted advertising and promotional opportunities that are offered by Facebook and LinkedIn, you may find that the cost to reach targeted prospects is surprisingly competitive to other online advertising options you may have used in the past.

marketing cost effectively

 

9.         Commerce Will Be Conducted Through Social Media

In the long term, social media sites need to become profitable in order to survive. Trying to charge their members a fee to use will almost certainly be a non-starter, so it’s anticipated that their revenue will come from taking a commission of any real-money transactions or ecommerce that’s conducted on the site. While many of these ecommerce channels are not yet up and running, you can be sure that they’re likely to become a big part of doing business online. By becoming established on social media sites and learning the best ways to reach new customers, you’ll be in a strong position to take advantage of these ecommerce channels when they become active.

ecommerce on social

 

10.       Social Media is Replacing Traditional Media

As the time we spend on social media websites increases, the time we spend reading newspapers, listening to the radio and watching television decreases. This means that you might want to reconsider any marketing efforts you may have been planning for traditional local media.

As you participate in social media sites, always strive to be professional, helpful and honest. Putting forth the best possible image will do wonders for your business.

traditional marketing and social marketing

Upcoming Facebook Marketing Webinars

Boost Your Facebook Fan Page Reach and Results – FREE LIVE WEBINAR + BONUSES!

Thursday, August 16th at 1:00pm PST / 4:00pm EST

social media intensive - mari smith

Free Webinar with Mari — Join the LIVE webinar for a Chance to Have Your Social Media Profiles Critiqued, Learn More About the Social Media Intensive Event and Win Prizes!

BONUS #1: How To Build Your Facebook Subscribers – video

BONUS #2: 5 Fantastic Ways To Build A NEW Facebook Marketing Channel… with 250,000 Subscribers! – ebook

BONUS #3: Mari's 7-part Social Media Strategy for Success!

 

Fabulous Facebook

Tuesday, September 11, 2012
 

facebook-marketing-webinar

In this webinar you'll be able to "Learn how to MAKE Facebook a POWERFUL Marketing and Referral Source for your Business"
 
Topics:
  • Discover how to make content go "VIRAL" and drive traffic to your page
  • Find out how to communicate with other businesses to share your content
  • Learn what "floats the Facebook algorithm’s boat" to ensure your content is being seen
  • Find out whether it’s quality or quantity of fan base that counts!
  • Learn how Facebook Competitions can be used to effectively reach your target market
  • Learn how to use shopping carts and other means to make money directly through Facebook (via)
You will also receive: A Facebook "quick tips" Guide, A Fast Action sheet and Recording of the full webinar for later reference.  
 
Investment $97.00
 

Free Webinar: The Science of Facebook Marketing

Thursday, September 13, 2012 at 1pm EST
 

free-facebook-marketing-webinars

In this webinar, you'll "Learn how to use Facebook to get people to talk about your business online."
 
HubSpot's social media scientist, Dan Zarrella, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook.
 
Topics:
  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The difference between men and women's interactions on Facebook
  • Scientifically proven ways to get your content shared on Facebook
Duration: 
60 minutes, including Q&A
 
Speaker:
Dan Zarrella, Social Media Marketing Scientist

 

 

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New Years Social Media Resolutions

2012 is right around the corner and you are probably busy thinking of new years resolutions to make. But have you thought of setting new years resolutions for social media?

Bestselling author Robin Sharma once said, “Vague goals for your future promise vague results in your future.” So let’s set some clear and concrete goals for this new year:

X number of pageviews, followers, or likes. For example, you can set a goal for 1,000 more followers on Facebook, Twitter, or wherever other platform you use in 2012. This number is only a base objective – it should never be the ultimate or primary goal of your social media efforts.

If you have a 1 million followers, but only 0.01% take action (e.g. buy from you), then having 1 million followers isn’t very meaningful. You do need an audience, but the number is not a be-all, end-all.

Don’t fall into the trap of measuring the success of your social media efforts by this number.

Opt-ins, sign-ups and sales. These are much better metrics to set goals for. How many people signed up for your newsletter updates, bought your products and services, or became a new customer because of your social media efforts?

If you don’t know, then start creating custom landing pages and use tools like Google Analytics, which can tell you exactly where visitors to your website come from. If you already know the number of sign-ups that resulted from your social media use, increase that number in this new year. Challenge yourself and go beyond what you think is possible – don’t just settle for a safe number.

Become an expert in one area. Focus on one social media site, whether it’s Facebook, Twitter, LinkedIn, or another site and know it inside out. Read and subscribe to blogs (like ours!), watch videos and pick up a few book relating to that site. If you’d like, you can even sign up for a social media marketing course. We have a free Internet Marketing Training course available. You can also follow other business pages and see what they do well and where they can improve.

Becoming knowledgeable about a certain social media site is fairly cheap in terms of price. But you will have to be intentional and spend a little time on it.  It will certainly be worth it for yourself and your business. And if it takes you less than a year to accomplish this goal, move on and learn more about another site!

Listen more. Social media is about conversations, which means you can’t just keep talking. Listen to what your clients and customers have to say. What are their comments (good or bad) and concerns? Act on them and fix any problems they mention. You can even explicitly ask people, “How can I (we) help you?” Software like Trackur and Social Mention allow you to keep track of what people are saying about you.

Listen first, only then will others listen to what you have to say.

Now that I have shared a few social media goals for the new year, what are some you have set for 2012?

After Christmas Sales… Don’t Make This Mistake!

So as a business owner, you have spent all this time preparing for the busiest season of holiday shopping using social media to establish the best marketing plan – now what? Most businesses take the time to prepare for the upcoming holiday shopping, but don’t take the time to prepare for the promotions and marketing of their after Christmas sales. Think about it, After Christmas sales are just as important to prepare for; and can put you above your competitors if you have an established plan.

Here are 2 common mistakes:

1. Not Being Known – Everyone wants to know where the best deals are. Make sure you take the time to advertise and share your promotions and sales using social media tools.

2. Timing – Be sure you advertise your after Christmas Sales about a week before Christmas, and continue to advertise a week after. This way people are more aware of the sales you offer prior and allows more time for your audience to share and spread the word of the sales to those they know. A week is a great amount of time too since it won’t take away from your actual Holiday sales campaign.

So, get ahead of the game! Be sure to establish an After Sales Marketing strategy using social media tools.

Christmas Social Media Campaigns… Do you have a plan?

Is your business ready for the upcoming holiday shopping? As one of the busiest holiday shopping seasons approaches, business owners should ask themselves, “what is my plan this year to boost my sales?” Every business owner should start creating sales and marketing plans in order to stand out among their competition; and using Social Media tools is by far the most promising method.. Here are 3 reasons why:

1. Traditional Marketing is outdated – Newspaper advertising is very limited in audience and has a lower chance of being passed along to others, which is critical for marketing and awareness. According to the Washington Post, there has been a continuous 20 year decline in newspaper circulation.

2. Everyone uses Social Media! – Facebook recently announced that they have reached over 800 million worldwide users, and they were only founded 8 years ago. what does this mean? People everywhere  are starting to use social media, let’s face it, it’s the cool new thing!

3. Able to target ads appropriately – Ever wonder why local store ads are starting to pop up more and more on the side of your Facebook account homepage? With social media, you have the ability to take advantage of the users demographics info more easily (because it is more accessible) and can then target your ads appropriately.

4. Able to Receive Feedback – Online social media campaigns provide immediate feedback to market strategists. That is, you have the ability to instantly read client reviews or monitor how much traffic your announcement receives.

Don’t fall behind in the competition; establish your marketing plan the best way you know how, through Social Media!

Social Media Marketing for Everyday Business

Why is social media so important in your everyday business and marketing efforts? What role does it play in reaching your target market?

These are both questions that many website owners and businesses ask, and determining the effectiveness of social media will be a part of your internet marketing strategy.

Social media is quickly becoming one of the web’s fastest growing online activities, a place for customers in a variety of markets and niche communities to learn, educate others, and interact with other buyers. As a result, it is in your best interest to track and gauge different patterns. Consider social media just one channel to accurately gauge your customer’s interests, tastes, and preferences.

Each contributor is essentially volunteering testimonials on products, likes, dislikes, and other information that was once only available from direct market surveys or interviews. Social media platforms offer you some insight on what the customer truly wants at any given time.

Developing your website so that it uses at least two to three of today’s leading social media technologies can help boost traffic with less and less direct marketing efforts. Consider the value for social media activities such as:

  • Wikipedia
  • Social networking communities
  • Video sharing
  • Virtual reality and events
  • Online audio episodes
  • Livecasting
  • Media sharing