Posts Tagged ‘digital marketing’

Top 30 Ideas for Content Publishing

Top 30 Ideas for Content Publishing

Most people get stuck when it comes to content publishing ideas. More than likely, the only content they can think of is “blog posts. But did you know there are at least 30 types of content you can publish online?

Here they are.

1.  Blog Posts

We had to say it.  But take note that short blog posts are going out of fashion again.  Google has let it be known it will penalize blog posts that are so short, Google feels they are nothing more than excuses for ads and affiliate links.  Their emphasis on “quality, original content” has all the top bloggers writing posts over 500 words long and very often, twice that number of words.

2.  Infographics

Still at the height of popularity, the latest trend is to impart information in visual format people can absorb with a single glance.

    infographic example

This works so well not so much because many people are visual learners, but because all of us internet-and-mobile age denizens have trained our brains to scan-and-glance digital content, to see if it’s worth spending time exploring further.

3.  Slide Presentations

Social platforms such as SlideShare make it easy for people to share slide presentations.  You can create these as stand-alone information modules… or as accessories for webinars you are holding.

slide presentation content

Plus you can have people follow you from SlideShare – and share your work across other social networks.

4.  Media Page

Every online entrepreneur should have a Media Page (section) on his or her blog or website.  Within this tab, radio hosts, news reporters and readers should be able to find:

  • Photos they can use (including your headshot)
  • Archived newsletters
  • Archived Press Releases
  • Bio information
  • The latest news about you/your business

And anything else you’d like them to share.

5.  Skype Chat Text Interviews

This is a brand new, dynamic and interactive way to present Skype interviews – a live link for people to join in and a blog transcript for those viewing the post after the call has completed.

Skype interview as content

Again, you can generate shares and follows for this type of content – as well as sharing your interviewer/interviewee’s website link, as Vera Raposo of Creative Biz has done with Kristen Eckstein’s Ultimate Book Coach site.

6.  Landing Pages

Short pages you send people to so they will sign up – either for your newsletter, a “freebie”, your website or blog – or a paid product.

7.  Sales Pages

Not-always-longer versions of Landing pages, promoting your paid offer.  Sales pages can come in many formats:

  • Traditional long letter format
  • Short landing page format
  • Horizontal
  • Vertical
  • Video
  • Audio

Pick the format that best suits your audience’s engagement style.

8.  Podcasts

You can make your website more interactive by providing Podcasts — .MP3 audio files your visitors can listen to (or download, if you let them).

podcasts as content

They can listen in real-time, if you provide a teleseminar phone link – and then enjoy the recording in podcast format on your blog.

9.  Newsletter Archives

Everyone who owns a blog or website should have a newsletter – and archive old newsletter editions either on a Media page or in an Archives page.

Newsletters provide an instant history of your business.  People can go through each newsletter, from your very first one, and see where you started out – and where you are now.

If your newsletters are high enough in value you can even choose to keep them in a hidden section for paid members of your membership site.

10.  Templates

People will return again and again to your site if they know you have great resources such as templates at your site.  These can be blog post templates, review templates – even HTML templates.

11.  Tip Sheets

This is another desirable type of content to offer as a sign-up incentive on your blog or website.  The key is to make it highly specific to their most pressing interest at this time – or to new technology that is affecting their niche: (E.g.  “30 Tips For Making the Most of Facebook Changes”).

12.  Images

We don’t just mean “stick a picture in your blog post”.  Image use should be an integrated strategy you use to brand your business and tell your story.

They should consistently support your online identity and “voice”.

13.  Animated Gifs

There’s been such a prejudice against “distracting” animations; this is not a method most people think of, when it comes to content creation.  Yet under the right circumstances, they can be used effectively.

There are two keys to creating a positive rather than a negative effect:

a)    Choose a “loop” that looks natural repeating (e.g. a candle flame flickering, water gently tossing in a bay), rather than a moment in time endlessly replaying.

b)     If you just want to catch attention, simply set the animation to repeat only once, as laid out in this Yahoo answer.

Yahoo Answers

There are many free sites that allow you to create animated .gifs.  Two that are easier than most are Lunapic and  Makeagif, with tutorials and wizards respectively.

(Click on this link for an example of the sort of thing you can do.)

14.  Video

Every online entrepreneur should make videos and share them across platforms like YouTube, Pinterest and Vimeo.  The real issue is what type of video best supports your business?

  • “How to” demonstration
  • “Talking head” update from you to your followers
  • Animation
  • Recorded webinar with slides
  • Video blog entry

15.  Downloadable .PDF files

You can offer eBooks and reports in .PDF format as sign-up incentives for subscribing to your blog or website.

16.  Checklists

Another great sign-up incentive – or bonus.  People love checklists – it helps make them feel organized in a world of chronic digital overwhelm!

Checklists as content

17.  Google Hangouts

You can host a meeting, interview or seminar by creating a “Hangout” within your Google+ account.  Ask fellow Circle members to join you.

Better yet, choose the live streaming option to help it go viral, if it’s something you want everyone to see, and it will automatically be recorded and uploaded to your YouTube channel.

18.  Logo

A Logo that captures in a blink the essence of your business (and helps people instantly think of it) is essential, if you’re branding your business rather than you, yourself.

19.  White Papers

A “white paper” is much like a report, but is usually a formal presentation of statistics or a document analyzing something of great importance to your website visitors.

If your target market is corporate-minded, white papers are usually deemed of more value than “reports”.

20.  About Page

This is one of your best pieces of online real estate.  While you are talking about yourself, you are doing so to build identification and rapport with your ideal visitor, so even when talking about yourself, it should really be all about her.

Use your top keywords in your About page contest.  And it’s a great spot to put a headshot, if you haven’t done so anywhere else on your site.

21.  Bonuses

Bonus downloads and perks add value to your offers, blogs and websites.  These can take any format – video, .MP3, tip sheets, reports…

And they can be created by you… or by a JV partner. (Pick the format your target customer or client would love best!)

22.  Coupons

A coupon can also add value to your offer or website.  You can make them printable, if you have a local business… or give a coupon code at checkout to sweeten an offer.

Just be sure to set a start end date (and limit the number), to keep your ROI in the black!

23.  QR Codes

Are your best paying customers avid Smartphone users?  Then put QR codes on your website, blog, business cards, flyers, merchandise – and more.

You can also set this digital bar code to take people straight to:

  • A telephone call (your number)
  • A text message
  • Your website
  • A coupon or special offer

24.  Cartoons

You don’t often see cartoons  in digital marketing – but that’s all the more reason to consider using them, if your niche members are highly visual-oriented.

cartoons for content

25.  Statistics

Sharing statistics can be a huge draw for many business niches.  You can share them in:

  • Chart format
  • Graph format
  • Tables
  • Lists

26.  FAQ Pages

Having a list of Frequently Asked Questions on your site is a great way to please visitors – and cut down on repetitive emails.

A FAQ page is also indispensable in your Affiliate section, if you have affiliates.

27.  The Legal Stuff

If you are an affiliate marketer, you’ll know you need to provide a Disclaimer or Disclaimer Page, stating that you may receive compensation for recommendations.

Other types of “necessaries”:

  • Terms of Service
  • Privacy Policy (this one’s a “must” too)

28.  Maps

Indispensable, if you’re a local business and want people to either visit your premises or see your range of service.

maps content

29.  Reviews

If you are recommending products, use a review template to provide consistent reviews.

Your aim should be to become a trusted resource for people in your niche, so that yours is the site they turn to first, when looking for product information.

using reviews as content

30.  “How to” Tutorials

These can be in video, diagram, audio, graphic or written format… or a combination of any of these.  (An added bonus: “How-tos” turn your site into a resource.)

how-to content

There are many more content types you can use on your website and/or social media properties – but whichever you choose, be original, unique – and tuned in to your visitors.

AD Publishing Schedules Webinar on How to Sell Online Marketing Services to B2B Companies

AD Publishing presents the “Selling Online Marketing Services to B2B Companies” webinar. In this webinar, the founders of AD Publishing will cover proven methods to acquire B2B clients who need Internet marketing services.

San Francisco, CA, USA – April 2nd, 2013 /Press Release Distribution/ – AD Publishing, a digital marketing agency, will hold a webinar that will address the topic of how to provide online marketing services to B2B companies. Few B2B companies today have the time, in-house staff, or deep knowledge to market their products or services consistently on the Internet. Instead, they look to digital marketing agencies or companies to handle the task of generating leads online. These B2B companies realize, after observing their B2C counterparts, that investing in Internet marketing will make them more competitive and reduce their cost per lead.

The “Selling Online Marketing Services to B2B Companies” webinar is designed for Internet marketers who wish to grow their offline marketing business from local marketing to the higher value business of providing consulting to B2B companies.

Business-to-business (B2B) companies look to the marketing department to generate and nurture leads that will eventually be handed over to the sales group to close and generate revenue on a consistent repeatable basis. But the buying behavior in this space has changed along with the lead generation strategies, rendering the advice of the traditional marketing department obsolete. Thus, digital marketers need to implement Internet marketing strategies that are dynamic and will ensure continuous and consistent lead generation with acceptable return on investment (ROI).

Alex Tran, co-founder of AD Publishing, has this to say about the growing demand for Internet marketers in the B2B space: “Chief Marketing Officers (CMOs) are under increasing pressure to deliver more leads that will convert into paying customers for their businesses, with a good ROI. They understand that they need to leverage Internet marketing strategies, analytics, and automation. This fact presents a real and rapidly growing demand for Internet marketing consulting.”

The webinar will help Internet marketing consultants see the growing demand for online lead generation and proper positioning so that B2B companies will avail their services: product packages that provide the best value for B2B companies, closing the deal and delivering the promised solution. The webinar will also cover strategies on how to leverage the virtual office and cloud technology to develop a global business.

The webinar is scheduled for April 16, 2013. Interested participants are able to register at http://adpublishing.org/webinar.

About AD Publishing:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

For more information about us, please visit http://adpublishing.org/

Contact Info:
Name: Alex Tran
Email: alex@adpublishing.org
Phone: 1-877-886-8766
Organization: ADPublishing.org, LLC

View Release

Digital Marketing Agency ADPublishing.org, LLC Extends Healthcare Client Base with UCSF Medical Center and Expands Service Offerings in 2012

News Release

For Immediate Release

Digital Marketing Agency ADPublishing.org, LLC Extends Healthcare Client Base with UCSF Medical Center and Expands Service Offerings in 2012

Pleasanton, CA – January 31, 2012 – Digital marketing agency, www.ADPublishing.org is pleased to announce that they have been engaged by UCSF Medical Center, Department of Psychiatry, to develop an Internet, mobile and social media marketing and branding campaign. AD Publishing will develop for the department new, graphically rich and content engaging website and social media platforms as well as implement a comprehensive marketing campaign across the digital landscape of PCs, Macs, tablets and cell phones.

In addition, to UCSF Medical Center, AD Publishing has also added several new clients in the healthcare industry, including: medical doctors, chiropractors, and acupuncturists. “We not only have the domain knowledge, but also the critical mass to outperform in this space,” said David Chan of AD Publishing. “With our extensive service offerings and our dedicated, highly skilled team, we are confident that we can help any size healthcare practitioner, whether a sole proprietor or a medical institution.”

AD Publishing’s expanded services offerings include: an online support ticketing system, 800 number phone support, and a proprietary training website. All of these services have been designed to ensure the best possible support for our clients. In addition to post-support procedures, AD Publishing also provides extensive pre-development support in the form of online project management, meetings and continual tracking of development process.

Finally, AD Publishing has developed a very compelling pricing model for the sole practitioner in order to help them jump start their practice without breaking the bank.

To learn more about AD Publishing, please visit us at www.adpublishing.org or call us at 877.886.8766.

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Contact:  David Chan

Email:  david[ @ ]adpublishing.org

Phone:  1-877-886-8766 ext. 108