Thursday, August 16th at 1:00pm PST / 4:00pm EST
Free Webinar with Mari — Join the LIVE webinar for a Chance to Have Your Social Media Profiles Critiqued, Learn More About the Social Media Intensive Event and Win Prizes!
BONUS #1: How To Build Your Facebook Subscribers – video
BONUS #2: 5 Fantastic Ways To Build A NEW Facebook Marketing Channel… with 250,000 Subscribers! – ebook
BONUS #3: Mari's 7-part Social Media Strategy for Success!
Tuesday, September 11, 2012
In this webinar you'll be able to "Learn how to MAKE Facebook a POWERFUL Marketing and Referral Source for your Business"
- Discover how to make content go "VIRAL" and drive traffic to your page
- Find out how to communicate with other businesses to share your content
- Learn what "floats the Facebook algorithm’s boat" to ensure your content is being seen
- Find out whether it’s quality or quantity of fan base that counts!
- Learn how Facebook Competitions can be used to effectively reach your target market
- Learn how to use shopping carts and other means to make money directly through Facebook (via)
You will also receive: A Facebook "quick tips" Guide, A Fast Action sheet and Recording of the full webinar for later reference.
Thursday, September 13, 2012 at 1pm EST
In this webinar, you'll "Learn how to use Facebook to get people to talk about your business online."
social media scientist, Dan Zarrella
, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook.
- The behavior of demographic groups on Facebook
- The sociology of the Facebook community
- The difference between men and women's interactions on Facebook
- Scientifically proven ways to get your content shared on Facebook
60 minutes, including Q&A
Dan Zarrella, Social Media Marketing Scientist
Google now lets you merge your Google+ business page with your Google+ local page. The availability to verify ownership of Google+ business page was announced August 3. With this, business owners can now become "verified" owners of the page and at the same time combine the page they have created in Google+ with the Google+ Local page (formerly Google Places listing).
"Your business’ presence across Google Search, Google Maps, and Google+ will be unified. You’ll be able to manage this page from Google+ Pages admin. Check out the Meatball Shop for an example of a combined page, with both social features and reviews."
How To Merge Google+ Business Page With Google+ Local Page
Login to your Google+, go to the page where you manage pages, and switch to your Google+ business page. From there, you'll see a link that says "Unverified" next to the title of your page. Hover over that and click the Verify now button when it appears.
Click "yes, continue to verify" to confirm your business address.
Fill out the form, as shown below; agree to terms and conditions and click to "request postcard." Your postcard should arrive within about a week.
Once the postcard arrived, go to www.google.com/local/verify, enter PIN, then clik "submit." For those who have requested a postcard for multiple Google+ business pages, you'll be able to choose the business you wish to verify when you go to the verification page.
Or you may also verify by going to your Goog+ business page, switch to use it, hover over "In Progress" link and click "enter pin."
What happens after the merge?
After the merge, you may now see the posts created with your Google+ page and the local data all on the same Google+ profile, like so.
For Immediate Release
Digital Marketing Agency ADPublishing.org, LLC Expands Management Team To Meet Growing Demand For PR Services
Susan Stewart-Baldwin Joins ADPublishing.org as Vice President of Public Relations to Help Companies Build Brands and Sell Products
Davis, CA, May 30, 2012 – ADPublishing.org, a digital marketing agency, appointed Susan Stewart-Baldwin as vice president of public relations. She will be responsible for helping ADPublishing.org clients launch new products and services as part of overarching branding and communications campaigns.
Skilled in the art of story-telling, Stewart-Baldwin joins ADPublishing.org after serving 20 years with The Hoffman Agency, a global, high-tech PR agency based in the Silicon Valley. During her tenure as executive vice president for the agency, Stewart-Baldwin led a mix of B2B and consumer tech accounts ranging from the Fortune 50 to venture-funded start-ups – creating award-winning programs and providing critical market differentiation.
With a focus on developing programs that deviate from the norm and emphasizing execution, Stewart-Baldwin enjoys assisting clients tackle the communications challenges that exist in today’s unique market climate.
“I worked with Susan as her client during my tenure at HP,” said David Chan, VP of Sales and Business Development and co-founder of ADPublishing.org “I was always impressed with her work ethic but even more with her gift for story-telling — making the intangible, tangible. We have a growing number of high tech clients who will greatly benefit from Susan’s expertise.”
Prior to joining The Hoffman Agency, Stewart-Baldwin served several years with Ketchum’s Silicon Valley technology arm, working with clients such as Adobe Systems, Harris Semiconductor and DuPont Design Technologies. She began her career with D-A-Y, Ogilvy Worldwide’s original West Coast PR firm where she serviced a mix of consumer and high-technology accounts, including General Foods, Pacific Bell, Fujitsu and PC’s Limited (now Dell Computer).
About ADPublishing.org, LLC
ADPublishing.org, LLC is a U.S. based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of our enterprise and startup experience (HP, Oracle, CA and $100M+ venture funded tech company) organizations engage ADPublishing’s services for sales and business development; reputation management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. Our global clients are B2B and B2C in: health, high tech, bio/green tech, sports and entertainment, retail and non-profits.
Contact: David Chan
Email: david[ @ ]adpublishing.org
Phone: 1-877-886-8766 ext. 108
Pinterest, a social networking site that allows users to organize and share things they find on the web in the form of images, is growing fast. It has nearly 20 million unique users, and over 80% of them are females. But it’s not just the females who are using Pinterest – businesses and brands are starting to use it too.
The reason is because many of the pins, or images, on Pinterest link to websites outside of Pinterest. For example, a pin of a piece of furniture might link to Ikea’s site. And whenever a Pinterest user “repins,” or shares, that pin, the repin will also link to Ikea’s site. As you might have already guessed, a pin has the potential to drive a lot of traffic to your website.
Here are a few ways to use Pinterest for marketing your business or brand:
Add pins and create boards
As a business owner, you want to share images that are interesting and still related to your business or industry. To add a pin, you simply select an image to upload from your computer. You’ll then be given the option to add a 500 character description and make that image link to a specific website.
An alternative to uploading an image is to type in an URL – Pinterest will automatically show you the images on that page and you can then pick one to create a pin with.
These pins are then organized into “boards,” which are categories of pictures. Boards look something like this:
You can either use simple and popular board titles such as “Photography,” “Pets” or “Hair and Beauty.” Or you can use something else as the name of your boards.
There are a few specific characteristics you’ll need in these images, which we’ll discuss later.
Make it easy for people to share what’s on your site
To increase the likelihood of a visitor to your website sharing what’s on your site, add a social sharing bar or button similar to this one to your site:
A social sharing bar
The easier you make it, the more likely someone will share what is on your site. With a social sharing bar, someone can pin what’s on your site onto one of their Pinterest boards with two clicks and all of their followers will be able to see it. If you don’t know which social sharing bar to use, try AddThis.
A website with a social sharing bar alone is not enough. In order to effectively use Pinterest for business, you need good content, especially good images. Take a look at this screenshot of Pinterest:
A screenshot of Pinterest
All of the images in the screenshot share a few characteristics:
- Simple – there is one object that is the focal point of every pin.
- Beautiful – the images are artistic and tasteful.
- Inspirational -the pins create a sense of desire.
- High Quality – the images are clear and not pixelated.
Be sure that the images on your website share these qualities as well.
Integrate with your other social media accounts
You can link your Pinterest account to your Facebook and Twitter account. Once you do that, whenever you pin something to a board, it’ll be shared with your Facebook and Twitter followers. So even if they’re not on Pinterest, they will be able to see what you pinned to your board.
The purpose of this is, again, is not only to share an image, but to drive traffic to your website.
Hope you find these tips useful you as you start using Pinterest for marketing your business!
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