If you are a local business owner and you find Google Plus local listing important for your business, then you will find KML files useful as well in order to stand out from your local competitors.
KML (Keyhole Markup Language) file is a file format used to display geographic data in an Earth or map browser such as Google Maps and Google Earth. To understand more about KML files, visit this link.
How To Create and
Add KML File To Your Website
Here are a couple of ways to create and add KML file to your website.
For WordPress sites:
- Install Google Places plugin.
- Activate the plugin.
- Fill out Google maps details, then hit “Update.” Once setup you’ll get your KML file URL: http://yourdomain.localsitemap.kml.
- Add the KML file URL to your website’s sitemap as “new page,” set “Priority” to “0.5” and “Change Frequency” to “Always,” and then hit “update options” at the bottom of the settings page. You may now rebuild your sitemap. Go ahead install Google XML sitemap if you haven’t done so.
- Go to your Google Webmaster Tools account and submit or resubmit your sitemap: http://yourdomain.com/sitemap.xml. Once submitted you should be able to see the KML file in your sitemap.
For those who have multiple locations, don’t have WordPress, or would rather use a tool and upload the file manually to the site, you may:
- Use this free tool to create the KML file, http://www.geositemapgenerator.com/.
- Fill in location details, click “add location,” then proceed to Step 2.
- Fill in KML and Geo sitemap details, then hit “Generate.”
- Download your KML file and Geo sitemap.
- Upload the KML file to http://www.yourdomain.com (the complete path will be http://www.yourdomain.com/locations.kml)
- Upload the Geo sitemap to the same directory (or a different location, but be sure to memorize it!)
- Login to Google Webmaster Tools and add the Geo Sitemap. For more information about submitting the Geo Sitemap, go to Google Help pages.
- Add your address details to your website (HTML for this can be found on the right side of the page, in Schema or Microformats).