Social Media Marketing for Everyday Business

14 March 2009

Why is social media so important in your everyday business and marketing efforts? What role does it play in reaching your target market?

These are both questions that many website owners and businesses ask, and determining the effectiveness of social media will be a part of your internet marketing strategy.

Social media is quickly becoming one of the web’s fastest growing online activities, a place for customers in a variety of markets and niche communities to learn, educate others, and interact with other buyers. As a result, it is in your best interest to track and gauge different patterns. Consider social media just one channel to accurately gauge your customer’s interests, tastes, and preferences.

Each contributor is essentially volunteering testimonials on products, likes, dislikes, and other information that was once only available from direct market surveys or interviews. Social media platforms offer you some insight on what the customer truly wants at any given time.

Developing your website so that it uses at least two to three of today’s leading social media technologies can help boost traffic with less and less direct marketing efforts. Consider the value for social media activities such as:

  • Wikipedia
  • Social networking communities
  • Video sharing
  • Virtual reality and events
  • Online audio episodes
  • Livecasting
  • Media sharing
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