With so many artists looking for a career in the music business and only so many recording contracts to go around, there was bound to be new avenues created to allow those on the outside looking in to come inside. This new way of getting people to hear your music without a big recording company behind you has been a work in progress for many years. However, the progress of dispensing unknown music of unknown artist to a large potential audience received a big shot in the arm thanks to the popularity of the Internet. With such a large pool of potential music consumers, music social networking was born.
To understand just what some of the music social networking organizations are offering to unsigned artists it is important to know what the major markets are for listening and purchasing music today. Let’s look at two such places — iTunes and Amazon. These two retailers have radically changed the way people listen to and purchase music. With these two powerhouses leading the way in music sales, any artist that can have their music heard or have their music available for purchases on these two sites are majorly cool. While these sites use to be exclusive to only major label recording artists, many music social networking organizations have made a concerted effort to bring their unsigned artists to major music retailers, and their efforts have begun to pay off.
Many music social networking groups like Pure Play Music have reached agreements with some of the largest online music retailers. Agreements that will bring thousands of unsigned artists and bands and their music to the forefront of the music retail business and allow the artist music to be purchased by anyone who hears it and likes it.
While the recording business is as strong as ever, it is also in a state of flux. In the past, being able to go down to your local record shop and buy a record, tape or CD largely depended on what the record companies deemed worthy of listening. Today, with some many ways to get music to the public, and so many artists producing purchasable music, listening and buying music really depends on what you like and not what the record company tells you to like.