How to Turn Your Facebook Page into a Marketing Channel

14 May 2012

Although the intention in the creation of Facebook wasn’t to create an advertiser’s paradise that was the end result nevertheless (even though there are still things to be improved in the advertising interface.) Things that are done to enhance the user’s experience, like the new Timeline feature, can end up beneficial for businesses that know how to harness the power of social media.

In other words, Facebook has the potential to turn your small business into a profitable, “larger” business if you only know how to navigate the field and stay updated with Facebook’s new releases.

Below, we will discuss four different methods by which you can turn your page into a legitimate marketing channel for your small business.

4 Essential Tips for Facebook Businesses Marketing

1: Limit Your Predictability
Because there are so many businesses and so many ads circulating around on Facebook, many users find a lot of ads and attempts to attract followers to be very predictable. Of course, you never want to stray too far away from any set formula (i.e. what the other guys are doing); but you also don’t want to be a clone of anyone else.

As more and more Facebook users are getting used to seeing ads since ads appear more frequently and even in the regular feed, chances are they develop ad blindness and totally disregard generic ads with stock-photos and only clichés in the copy.

Be unpredictable if you want to attract buzz.

2: Learn the Mechanics of Facebook
You’re going to need to invest some time to learn the mechanics of Facebook and how to properly set things up quickly and effectively. You will eventually need to change and adapt, and no matter what, your page needs to remain a friendly, welcoming place for your visitors.

Because Facebook looks so simplistic, a lot of businesses don’t put much effort into learning about the site. This is the wrong approach. You need to focus on the site’s mechanics.

There are tons of advertising opportunities on Facebook right now, from the traditional external-site marketplace ads where you drive traffic to your web shop to sponsored stories, which are more like a recommendation from a friend rather than traditional advertising.

Make sure you test different ad types to make sure you use the ones providing best ROI.

3: Save on Time and Money
Manually setting up ad campaigns and tweaking things as you go along is going to cost you a lot of time. And as anyone involved in business knows, time is money. They’re practically the same thing once you break down the dynamics.

So to save on time and money, you need to streamline everything you’re doing with a quality ad-based marketing program. Qwaya makes a great program for this. Their scheduling options, along with quick ad creation tools and tracking features, allow you to save time and to run a fluid campaign without it interfering with your other tasks.

4: Be an Authentic Presence
It’s very hard to trust a business that’s not coming across as authentic. If you appear to only be around Facebook for the traffic, you will quickly be sniffed out as a pretender. So remember that your marketing channel, meaning your Facebook business page, has to be organic. You need to want to be a presence on Facebook.

At the end of the day, you’re only going to get out of Facebook what you put in. It’s important that you focus on creating a quality marketing channel by learning about Facebook, streamlining the process, getting the proper ads, and maintaining your authenticity. If you can do those few things, you can be a big player in the genre.

Guest Author Craig Robinson is a content member and writer for Qwaya – Facebook marketing campaign tool. Besides writing for Qwaya and handling the media coordination, Craig takes interest in following digital marketing trends and studies about social engagement on the web. You can follow Craig on Twitter at @craig_qwaya.

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