Christmas Social Media Campaigns… Do you have a plan?

21 November 2011

Is your business ready for the upcoming holiday shopping? As one of the busiest holiday shopping seasons approaches, business owners should ask themselves, “what is my plan this year to boost my sales?” Every business owner should start creating sales and marketing plans in order to stand out among their competition; and using Social Media tools is by far the most promising method.. Here are 3 reasons why:

1. Traditional Marketing is outdated – Newspaper advertising is very limited in audience and has a lower chance of being passed along to others, which is critical for marketing and awareness. According to the Washington Post, there has been a continuous 20 year decline in newspaper circulation.

2. Everyone uses Social Media! – Facebook recently announced that they have reached over 800 million worldwide users, and they were only founded 8 years ago. what does this mean? People everywhere  are starting to use social media, let’s face it, it’s the cool new thing!

3. Able to target ads appropriately – Ever wonder why local store ads are starting to pop up more and more on the side of your Facebook account homepage? With social media, you have the ability to take advantage of the users demographics info more easily (because it is more accessible) and can then target your ads appropriately.

4. Able to Receive Feedback – Online social media campaigns provide immediate feedback to market strategists. That is, you have the ability to instantly read client reviews or monitor how much traffic your announcement receives.

Don’t fall behind in the competition; establish your marketing plan the best way you know how, through Social Media!

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