Pinterest, a social networking site that allows users to organize and share things they find on the web in the form of images, is growing fast. It has nearly 20 million unique users, and over 80% of them are females. But it’s not just the females who are using Pinterest – businesses and brands are starting to use it too.
The reason is because many of the pins, or images, on Pinterest link to websites outside of Pinterest. For example, a pin of a piece of furniture might link to Ikea’s site. And whenever a Pinterest user “repins,” or shares, that pin, the repin will also link to Ikea’s site. As you might have already guessed, a pin has the potential to drive a lot of traffic to your website.
Here are a few ways to use Pinterest for marketing your business or brand:
Add pins and create boards
As a business owner, you want to share images that are interesting and still related to your business or industry. To add a pin, you simply select an image to upload from your computer. You’ll then be given the option to add a 500 character description and make that image link to a specific website.
An alternative to uploading an image is to type in an URL – Pinterest will automatically show you the images on that page and you can then pick one to create a pin with.
These pins are then organized into “boards,” which are categories of pictures. Boards look something like this:
You can either use simple and popular board titles such as “Photography,” “Pets” or “Hair and Beauty.” Or you can use something else as the name of your boards.
There are a few specific characteristics you’ll need in these images, which we’ll discuss later.
Make it easy for people to share what’s on your site
To increase the likelihood of a visitor to your website sharing what’s on your site, add a social sharing bar or button similar to this one to your site:
A social sharing bar
The easier you make it, the more likely someone will share what is on your site. With a social sharing bar, someone can pin what’s on your site onto one of their Pinterest boards with two clicks and all of their followers will be able to see it. If you don’t know which social sharing bar to use, try AddThis.
A website with a social sharing bar alone is not enough. In order to effectively use Pinterest for business, you need good content, especially good images. Take a look at this screenshot of Pinterest:
A screenshot of Pinterest
All of the images in the screenshot share a few characteristics:
- Simple – there is one object that is the focal point of every pin.
- Beautiful – the images are artistic and tasteful.
- Inspirational -the pins create a sense of desire.
- High Quality – the images are clear and not pixelated.
Be sure that the images on your website share these qualities as well.
Integrate with your other social media accounts
You can link your Pinterest account to your Facebook and Twitter account. Once you do that, whenever you pin something to a board, it’ll be shared with your Facebook and Twitter followers. So even if they’re not on Pinterest, they will be able to see what you pinned to your board.
The purpose of this is, again, is not only to share an image, but to drive traffic to your website.
Hope you find these tips useful you as you start using Pinterest for marketing your business!
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Facebook Pages are the most straightforward way for businesses to have a presence on the Facebook social networking website. A Facebook business page is similar in its appearance to a standard Facebook profile – used by individuals who join Facebook, except that it’s designed to be the Facebook profile of a business.
People are becoming comfortable with conducting an increasing amount of their online activities exclusively on Facebook. Rather than using a search engine to find a product or service they need, some people are simply asking their Facebook friends for recommendations, or doing a search on Facebook itself. If you don’t have a Page set up for your business, you’ll be limited in how many of these potential customers can find you.
Begin the sign-up process by visiting the Facebook Pages area. Choose “Official Page.” When you create a new account, try to choose a Page name that is as close to your real business name as possible. This will make it easier for people who you already do business with you to find you on Facebook.
Once you’ve set up your Page, you can begin to build a following for your business. It’s important to keep in mind, however, that social networking tools such as Facebook are generally not very effective sales tools – at least in the traditional sense of the term “sales.” Facebook users that receive sales pitches on their Facebook walls tend to view the companies making them rather negatively. In fact, companies that try to use Facebook as a direct sales tool are quite often viewed– rightly or wrongly –as “spammers.”
Instead, you would be better served by viewing your Facebook business page as an opportunity to build a following or community around your business. For example, whenever someone follows or becomes a “fan” of your company’s Facebook Page, any time you post a status update or link or other item to your Page, your followers will get a notification in their main news feed. You can use your Page to announce new product offerings, sales or special offers that you may be conducting, or other interesting news about your business.
Resist the temptation to try to sell to these people by posting multiple status updates or notes every day. If your followers feel overwhelmed by the volume of updates from you (especially if it seems to them like some of the updates are “forced”, or not noteworthy information), there’s a good chance that they’ll simply un-follow you, and you’ll lose Facebook as a means of reaching that customer.
You should also consider how your business’ Facebook Page provides a new way to engage in a dialogue with your customers and potential customers. Ask customers what kind of new products and services they’d like to see from you, or how they might want you to refine your existing offerings. Once the conversation is underway, you may find that a greater number of people participate.
Sometimes the “business intelligence” you’ll gain from your Facebook business page is something you’d never be able to get any other way. For a free guide on how to correctly use Facebook marketing for your business, visit:
Why is social media so important in your everyday business and marketing efforts? What role does it play in reaching your target market?
These are both questions that many website owners and businesses ask, and determining the effectiveness of social media will be a part of your internet marketing strategy.
Social media is quickly becoming one of the web’s fastest growing online activities, a place for customers in a variety of markets and niche communities to learn, educate others, and interact with other buyers. As a result, it is in your best interest to track and gauge different patterns. Consider social media just one channel to accurately gauge your customer’s interests, tastes, and preferences.
Each contributor is essentially volunteering testimonials on products, likes, dislikes, and other information that was once only available from direct market surveys or interviews. Social media platforms offer you some insight on what the customer truly wants at any given time.
Developing your website so that it uses at least two to three of today’s leading social media technologies can help boost traffic with less and less direct marketing efforts. Consider the value for social media activities such as:
- Social networking communities
- Video sharing
- Virtual reality and events
- Online audio episodes
- Media sharing
With so many artists looking for a career in the music business and only so many recording contracts to go around, there was bound to be new avenues created to allow those on the outside looking in to come inside. This new way of getting people to hear your music without a big recording company behind you has been a work in progress for many years. However, the progress of dispensing unknown music of unknown artist to a large potential audience received a big shot in the arm thanks to the popularity of the Internet. With such a large pool of potential music consumers, music social networking was born.
To understand just what some of the music social networking organizations are offering to unsigned artists it is important to know what the major markets are for listening and purchasing music today. Let’s look at two such places — iTunes and Amazon. These two retailers have radically changed the way people listen to and purchase music. With these two powerhouses leading the way in music sales, any artist that can have their music heard or have their music available for purchases on these two sites are majorly cool. While these sites use to be exclusive to only major label recording artists, many music social networking organizations have made a concerted effort to bring their unsigned artists to major music retailers, and their efforts have begun to pay off.
Many music social networking groups like Pure Play Music have reached agreements with some of the largest online music retailers. Agreements that will bring thousands of unsigned artists and bands and their music to the forefront of the music retail business and allow the artist music to be purchased by anyone who hears it and likes it.
While the recording business is as strong as ever, it is also in a state of flux. In the past, being able to go down to your local record shop and buy a record, tape or CD largely depended on what the record companies deemed worthy of listening. Today, with some many ways to get music to the public, and so many artists producing purchasable music, listening and buying music really depends on what you like and not what the record company tells you to like.
Building a network of like-minded users and visitors is the basis of Web 2.0 applications on the web today, and social bookmarking is just one element of this growth. Web 2.0 sites are based on a few key principles that encourage interaction and sharing information with ease. By using tagging and breaking down information into keyword structures, everything is organized in a way that makes it easy to search and find specific information. From blogs to shopping sites, Web 2.0 has allowed new, media-rich applications to serve as platforms for all users. Sites such as Digg.com, StumbleUpon, Linked-In, ThisNext, and scores of others are building communities and creating networks.
Web 2.0 applications are essentially doing what market research departments have been working on for decades; filtering information on consumers, and segmenting the market. Market segmentation is an essential part of consolidating demographic information, and has often been compiled through surveys, focus groups, and other market research initiatives. Web 2.0 applications allow many marketers to simply skip these steps; if your consumer market is voluntarily sharing information about their tastes, preferences, and other ideas through social bookmarking channels, it becomes much easier to learn and develop new tactics to keep them engaged.
Many industries can gain significant insights and information from experimenting with social bookmarking and networking tools. This concept of creating a knowledge economy is growing rapidly in areas such as:
Research and Development
Retail and Shopping
Music and Entertainment
As promised, we are going to cover the solution to combating saturated Web 2.0 properties once and for all! Let’s take a look at the Web 2.0 saturation solution.
You know how important Web 2.0 marketing is in your business as well as why it’s so important for you to use. You also know the biggest and baddest Social Networking sites and also the pitfalls that go with using these top Web 2.0 sites.
Now you are probably hoping for a solution to the overcrowded Web 2.0 web sites that are out there.
We’re happy to announce something that is going to change your Web 2.0 outlook forever.
It’s called the Social Networking Yellow Pages and it’s jam packed with every Web 2.0 property that other marketers don’t know about!
These are the sites that are red hot but not known by other marketers who are trying to exploit Web 2.0 for web traffic.
You can generate tons of web traffic with low to no competition while spending less time working for it!
There’s no doubt that this directory is worth thousands of dollars and we are willing to bet you can
use it starting today.
Simply drop by this web page and check out the letter that we just finished writing for you…
Are the top Web 2.0 sites a waste of your time when it comes to getting traffic to your website? In this blog post, we’ll go over the top social networking sites and why you may NOT want to use them.
Well, you now know how important Web 2.0 is to your business success as well as the big dogs of the
market. Now you need to know why you may actually be hurting yourself by trying to use these sites for traffic.
You might be thinking, “What? I thought those were the best Web 2.0 sites that everyone uses,” and you’re right.
But that’s just the PROBLEM! There are too many “marketers” using these sites to try and get traffic
from them. That means extremely high competition for you which make it nearly impossible to get any traffic.
Combine that with the companies trying to combat “marketers” and prevent them from exploiting their
site, and you’re in trouble. This is why you may put in tons of effort and actually get little to NO traffic as a result.
Can you imagine how that would feel after spending hundreds of hours and tons of effort on working these sites? It would be a nightmare.
Luckily, there’s a solution to those big sites and we are going to share it with you in another post.