Archive for the ‘Social Media Management’ Category

Facebook Announces Page Post Scheduling Feature

Here’s a feature that might have many 3rd party applications shaking in their boots. You can now schedule your posts, right down to the minute, on your Facebook Pages and it’s very easy to do.

Simply go to your Facebook Page and write your status update as always. In the bottom left corner, you’ll see a clock icon. 

facebook clock icon

 

Write your update, as usual, and then click that clock icon. It will allow you to select a year, date and time for your post. Then click “Schedule.” You can post updates in the past or you can schedule them for the future. 

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Twitter Has Improved Its Facebook Integration: Post to Pages

For a long time, you have been able to link your Twitter account to your Facebook account, but recently Facebook announced some new features, most notably, the ability to post to Facebook Pages instead.

How to Post to Facebook Pages:

Instead of simply posting to your personal profile, you can now post to your Facebook Page. To do this, go to your Twitter Profile Settlings.

NOTE: If you currently have the Twitter / Facebook integration turned on. You might have to disconnect it and reconnect it to see the Facebook Pages option.

At the bottom of your Profile Settings, you’ll find the Facebook connection option. Click the sign in button to get started.

A pop-up will appear and you’ll be prompted to log in to Facebook. Click the log in button.

On the next screen, you’ll see a list of your pages that the integration can log into.

 

Once you confirm this, the pop-up will close and you can now adjust the settings in your Twitter Profile. You can uncheck the option to post to your personal wall and select the page you want your updates to go to.

Click “Save Changes” when you’re done.

Now, whenever you post to Twitter, your posts will also appear on your Facebook Page. However, do not that @replies, standard retweets and your direct messages will not appear on your Facebook page. In addition, if you post a photo to Twitter, it will also appear directly in your Facebook update.

Here’s an example of a cross-post with an image.

 

 

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Facebook for Tweens?

As you may be aware, the current minimum age required to have a Facebook account is 13. However, that hasn’t stopped many younger children from creating accounts. In fact, a 2011 Consumer Reports survey indicates there 7.5 million Facebook users under the age of 13 and that 5 million of them are under the age of 10. Now Facebook is looking for a way to legitimately welcome these young people.

According to to the Wall Street Journal, Facebook is testing technology that will connect a child’s account with their parent’s account. This technology is believed to do things like allows parents to decide who their children could be friends with, decide which applications their children use and helps parents monitor activity.

In a Mashable article, Zoe Fox writes that, “Facebook told Mashable it is currently exploring options for younger users, but did not confirm or deny the WSJ report.”

Currently, it’s very easy for anyone to create a Facebook account, no matter what their age. All they have to do is include a year of birth that is acceptable to the social network’s registration system. 

Facebook for kids under 13

 

Once that is filled out, the user’s profile is automatically created:

Facebook for children

 

There is plenty of speculation on why Facebook is making this move, but the real answer is currently unknown. Some claim they are scrambling to raise their stock prices. Others say that kids will be more likely to click ads. Others think that they will be a great revenue generator through online games. Most figure that young kids are already on Facebook and this provides a way for the responsibility of those children to be placed in the hands of their parents. Whatever the reason is, the change is likely coming and what it will look like remains to be seen.

 

Best Social Media Monitoring Tools

How are you supposed to keep track of everything said about you or your business when there are so many websites out there? In the social-media world alone, we have Facebook, Twitter, LinkedIn, Google Plus and more recently, Pinterest, to name a few. On top of that, there are millions of blogs and news websites.

But first, what is social media monitoring or listening? Maria Ogneva, the Director of Social Media at Attensity, defines it as “the process of continuous and immediate discovery of conversations with the purpose of learning, engaging, helping and collaborating.” Social media listening is important for your business; we want to share the best social media monitoring tools to help you:

Google Blog Search
– type in a keyword and Google will search through blogs for that keyword.

Google Alerts – after setting up an alert, you will be sent e-mails with updates of the latest Google results, including news, blogs and videos, related to the search query you set up.

Social Mention – search for keywords across multiple websites and platforms. This site also provides metrics such as strength, passion, sentiment and reach. They describe themselves as Google Alerts, but for social media.

Monitter – this site allows you monitor Twitter in real-time for any keyword or phrase you specify.

Twitter Advanced Search – this search tool from Twitter lets you search for tweets by keywords and narrow results by accounts and/or location.

Ice Rocket – type in a keyword to search for the latest posts on blogs, Twitter and Facebook.

Addict-o-matic – enter in a keyword or topic and the site will display some of the latest tweets, blogs, videos and news articles about that topic.

Paid options:

Trackur – start with a free plan or sign up for a paid plan which includes data such as how influential are the people who talk about you.

Radian6 – gives you to the ability to monitor real-time conversations happening around your brand, industry and competitors. It is one of the top tools available.

You can also visit this page for a master list of social media monitoring tools.

There are many social media monitoring tools available – use the one that best suits your needs. If you want to focus on Twitter, Monitter is probably a better option than Google Alerts. But if you want an overview of what people are saying across platforms, try Addict-o-matic or Social Mention instead. Of course, you can use a combination of these tools to monitor what people are saying.

What social media monitoring tools do you use?

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Social Media Listening – Why Is It Important?

When you are not listening, you are not learning; and learning or monitoring what costumers and competitors are saying about your business, service, or product is extremely important in defending your brand’s image.

Social media offers the ability for customers to have conversations and interact directly in discussing opinions about a brand’s service or product, may it be god or bad. Ideally, you find only positive messages about your brand everywhere! But rarely is that the case.

One negative message can spread like wildfire, especially in the hands of social media users where information spreads like a virus. You truly make your brand vulnerable to these negative messages if you do not serve as a source of defense and engage in online reputation management (ORM). Take the time to manage your brands reputation by listening, here is why:

1. Learn through research – researching the costumer feedback online, may it be good or bad, helps your business directly improve the services and products you provide. Social media provides information and saves you time in trying to get your customers to take surveys and fill out “how are we doing” cards. This is great a tool, so do some research, seek it out, and utilize it!

2. Crisis management – discover a potential communication crisis early on and work to engage in a marketing strategy to eliminate future damage or repair damage that has already been made. This is a great way to be proactive and act as your own online “virus protection.”

3. Protect your brand’s image – Engage in your own PR by defending your brand and presenting a positive image. If you listen to what others are saying, you can work to counter act the negative messages.

You heard it here; the best way to engage in online reputation management is by listening and monitoring what customers and competitors are saying about your brand. Now be proactive, and go listen to what others are saying about your business!

 The latest issue of  Webdify Magazine is finally out! This website magazine is your monthly source for WEB, SOCIAL, and MOBILE news. Get your copy now!

Why Use Social Media For Your Nonprofit Organization?

Is social media strictly for the use of business promotion… No! Non-profit organizations utilize social media for community engagement to obtain support from potential sponsors. They do this by primarily bringing awareness to their cause in order to gain support. There are a number of reasons why non-profits to go about employing social media tools in order to better connect to the community.

Here are 3 reasons why:

1. Reinforce strong relationships – Non-profits use social media to establish and reinforce fundamental relationships with its sponsors. Before the booming use of social media, this was carried out through telephone calls, sending regular newsletters, or sending cards; all to provide updated information and strengthen the relationship among the non-profit and supporter. Social media, since it is much more rapid then outdated means of communication, works great to keep in touch with supporters in a more consistent fashion and at a greater rate; allowing for more outreach, more often.

2. Location Based technologies – Some of the newer emerging technology in social media incorporates attention to the location of a social media user. This is extremely helpful when non-profits coordinate charity events or fundraising events; it brings exponential awareness and support. It’s cheap and easy advertising! Which is a double bonus, since fundraising is the foundation to any non-profit organization’s success.

3. Online videos bring awareness and credibility – A lot of small businesses use online video, through YouTube or Facebook, to get their name out there. Can non-profits use the same method to their advantage?  Definitely! Videos have the capability of spreading like wildfire. Think about it, if you create a video and tag people, then those people see the video along with any of their friends or followers. Plus, people love to be featured! So, get them on camera saying why they love your organization and how people can support your cause, or people sharing their successes with the organization. It’s a great way to bring awareness and establish a desired image to the public.

So there you have it, social media use can be just as be beneficial to non-profits as to businesses.

 The latest issue of  Webdify Magazine is finally out! This website magazine is your monthly source for WEB, SOCIAL, and MOBILE news. Get your copy now!

New Years Social Media Resolutions

2012 is right around the corner and you are probably busy thinking of new years resolutions to make. But have you thought of setting new years resolutions for social media?

Bestselling author Robin Sharma once said, “Vague goals for your future promise vague results in your future.” So let’s set some clear and concrete goals for this new year:

X number of pageviews, followers, or likes. For example, you can set a goal for 1,000 more followers on Facebook, Twitter, or wherever other platform you use in 2012. This number is only a base objective – it should never be the ultimate or primary goal of your social media efforts.

If you have a 1 million followers, but only 0.01% take action (e.g. buy from you), then having 1 million followers isn’t very meaningful. You do need an audience, but the number is not a be-all, end-all.

Don’t fall into the trap of measuring the success of your social media efforts by this number.

Opt-ins, sign-ups and sales. These are much better metrics to set goals for. How many people signed up for your newsletter updates, bought your products and services, or became a new customer because of your social media efforts?

If you don’t know, then start creating custom landing pages and use tools like Google Analytics, which can tell you exactly where visitors to your website come from. If you already know the number of sign-ups that resulted from your social media use, increase that number in this new year. Challenge yourself and go beyond what you think is possible – don’t just settle for a safe number.

Become an expert in one area. Focus on one social media site, whether it’s Facebook, Twitter, LinkedIn, or another site and know it inside out. Read and subscribe to blogs (like ours!), watch videos and pick up a few book relating to that site. If you’d like, you can even sign up for a social media marketing course. We have a free Internet Marketing Training course available. You can also follow other business pages and see what they do well and where they can improve.

Becoming knowledgeable about a certain social media site is fairly cheap in terms of price. But you will have to be intentional and spend a little time on it.  It will certainly be worth it for yourself and your business. And if it takes you less than a year to accomplish this goal, move on and learn more about another site!

Listen more. Social media is about conversations, which means you can’t just keep talking. Listen to what your clients and customers have to say. What are their comments (good or bad) and concerns? Act on them and fix any problems they mention. You can even explicitly ask people, “How can I (we) help you?” Software like Trackur and Social Mention allow you to keep track of what people are saying about you.

Listen first, only then will others listen to what you have to say.

Now that I have shared a few social media goals for the new year, what are some you have set for 2012?

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