Archive for Marketing ROI
Global Marketing Strategies and SEM
The global market place affects pretty much everyone. Any business model that ignores this fact is outdated. It used to be that you wouldn’t have to worry about global marketing strategies unless you were a large multinational conglomerate, but this is true no longer. International brand positioning and identity are imported from the ground up. [...]
Lifetime Value of a Customer
The lifetime value of a customer warrants serious thought. Knowing your customer lifetime value can mean the difference between success and failure for your business. Here is how to calculate this important value.
You will be surprised once you find out how much each customer is worth to your business. To find out the lifetime value [...]
AD Publishing, How Much Should You Pay?
To maximize the number of customers to your business, you need to spend regularly on ad publishing… This much is clear. What’s not so clear is how much to pay for ad publishing — an important question in the current economy where every marketing dollar must have a clear ROI.
Fortunately for businesses that make money [...]
