Archive for the ‘Internet Marketing Music’ Category

Music Business Plan 2.0

Wait! Before you commit to your music business plan, consider this… Like so many markets, the music industry is in need of serious change. In fact, any industry that has gone digital: news publishing, videos, print, etc. will need to be overhauled if they plan to survive in this Internet world and networked social communities.

I recently read an article on the topic of music business investments. The authors and contributors do a great job of describing how money was traditionally made in the music industry, as well as how the model could be changed for the better. It also goes on to describe the various costs associated with writing, producing, distributing and ultimately marketing one’s music.

It’s a simple fact … make more than you spend and you will make money. The premise behind this statement is certainly sound, but both sides of the equation should be evaluated a little more closely. Make more money. What are some of the ways an artist can make more money? And, on the other side, spend less. What are the ways an artist can spend less in production, marketing, etc.

Let’s face reality. The traditional music labels do not yet understand (or have ignored) how to leverage the power of the Internet and mobile marketing to a) reduce production costs b) increase fans and subscribers and c) sell more “stuff.” The “stuff” refers to complementary products associated with a particular brand or genre of artist. More on this …

Musicians are in a unique position to take control of their own destiny … the music entrepreneur, so to speak. Technology is so pervasive, easy and cheap these days. In addition, the tools to produce, distribute and market one’s music are literally on one’s desktop or Internet browser.

A musician can literally produce a production quality song mixed with multiple tracks (keyboards, strings, saxophone and vocals) literally without leaving one’s hometown or even home. This was the case for Kenny G and Skyler Jett when they produced Eternally, a song dedicated to celebration of life. The vocals were mixed in LA, saxophone in Manhattan Beach and keyboards in Seattle. The final mix and master were done in LA. This was all completed by sending bits back and forth over the Internet.

Distribution? Yes, there’s the arcane way of working with the music publishers to make sure every penny of your music sales is accounted for. But, guess what? It will take you MONTHS after you’ve finalized your music before they’re even ready to “track” your sales. Oh, and that doesn’t even include whether they decide to take on your album sales in the first place.

There are a number of new online music distribution companies. One of which, of course, is iTunes, but they do extract a hefty fee from your sales. Do a Google search of music distribution companies and you likely find many charge one half of the fees that iTunes do, such as Nimbit.

Finally, tools to promote your music are at your fingertips and they’re FREE. The astute musician should already be familiar with Internet sites such as Twitter, YouTube, Facebook and MySpace. These and others are the marketing tools of today. Some are better than others, while still others can be very laser focused on your target market. For example, MySpace is bit too crowded for my taste. But, you do need to be there. People LOVE videos, why not have a simple YouTube video of the “production” of your song?

On a final note … selling mo’ “stuff.” No, I’m not necessarily just talking about T-shirts and caps. After all, how many of those things can one buy? Once you’ve established your market, there are thousands of opportunities to sell products, such as supplements, pet products, gift cards and more, WHILE you are driving sales to your own music downloads.

THIS is the new American musician’s dream … doing what you love while making multiple streams of income. Now go finish that music business plan and make it version 2.0.


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The Great Audio Fix

Today we are going to be going over the big fix when creating multimedia on the internet.

In the last post, we talked about the biggest pitfall that we face when trying to use audio in our online business. Now we are going to go over the big fix when creating multimedia on the internet.

The solution is to use professional background music for intros and “outros” to all of your audio and video projects. You should also use audio for the transition music in the background of your multimedia files.

This is the secret to giving your multimedia creations that professional appeal that makes people stand up and take notice.

Take it from us, when someone sees two videos on the same subject and one is a sloppy homemade job and the other professional…who do you think they’ll pick? Obviously they are going to opt for the more professional one because they want to deal with a real business.

If you just look like a dude (or a dudette) in your t-shirt, they may run off before you can ever sell them something. That’s why it’s vital that you add this professional music to everything you do multimedia wise.

But there is a big problem with getting access to (and keeping it) when it comes to using audio online… You either have to hire a studio musician for thousands of dollars or buy stock music online for hundreds, which doesn’t include the additional royalties!

That may probably freak you out, but not to worry…next time we will go over the solution to this.

The Great Audio Pitfall

Now you know how big audio is online and you also know how important it is to your success on the Internet. But one thing that we didn’t cover was the biggest pitfall that people face when trying to implement audio in their online business. This actually goes for video too.

As you may know, there are millions of online videos and audio out there on sites like mp3.com, itunes.com and youtube.com. What you have probably also observed is that some of these audio and video files are extremely amateurish. You know what I’m talking about…the video that looks like some high school kid made it in his bedroom.

For some cases, this may be fine but for the purpose of creating a professional image on the Internet, that is a big no, no.

There’s no faster way to make someone run from your website than having an unprofessional video on it. You’ll actually scare more people off with bad video than you would with no video at all. Please take this into consideration.

There is a something that you can do to add professional flare to your audio and video projects though.

We will be talking in depth about that in our next blog post. It’ll be a highly valuable lesson on audio secrets of the Internet.

Using Audio For Your Online Business

“Why is audio so important and why should I be worried about using it in my own online business plans?”

Audio is extremely important because it helps you build a more personal relationship with your potential
online customers. In fact, internet users enjoy and seek out this type of media. As a marketing tool, audio allows you to connect with your potential customers and actual customers on a personal level.

This is something that was never possible before when doing business on the Internet from a web page. That means that you need to really focus on this fact and make sure that you’re using audio in your business.

In the next blog post, we are going to talk about “audio pitfalls” that everyone is in at one point or another in their online business career.