Archive for the ‘Blog’ Category

Sendible Review and How to Get Started Guide

Sendible Review and How to Get Started Guide

Sendible is a social media analytics and message management dashboard.  It allows you to:

  • Keep track of social media, email and SMS campaigns
  • Keep up with significant RSS feeds at a glance
  • Organize yourself with a calendar
  • Manage team members and other users
  • Schedule messages and manage your online reputation

…all from one simple platform.

Its many benefits include saving you time and reducing the confusion of managing multiple platforms and users.  We reviewed many social media analytics and management platforms over the past few years. This one works best for us and our clients. So instead of a traditional review, we will actually walk you through the process of setting up so that you can try Sendible for yourself. Since there is a free trial there is no risk in checking it out for yourself. That’s what we did.

Step 1: Start the Process

Signing up is easy and there’s a “risk-free” thirty-day trial. Click on the sign up link in the top right menu bar.

sendible signup

A selection of plans at varying prices will immediately open up.

Read through the features provided with each plan, then click on the green “Start Trial” button for the particular plan that appeals to your needs.  (Don’t worry – you don’t have to part with your credit card details until the end of your free trial.)

If none of the plans quite fits your needs, contact a Sendible sales representative at 1-315-623-4480 to see if you can work out a custom plan.

Step 2. Complete Your Information

Once you’ve selected a plan and clicked on the green “Start Trial” button for that particular plan, you’ll be asked to provide your personal information.  Go ahead and enter your name and contact information.

enter your info

(Be sure to select the correct time zone for your region.)

Next, choose a username and password.

choose username and password

Finally, enter your company and team information.  Read the Terms of Service and Privacy Policy.

company info and team info

What You Need to Know about Cancelling or Upgrading

If you decide you need a lighter or heavier plan than the one you signed up for, you will not be stuck with the type of account you signed up with – upgrading to any paid plan is acceptable.

Once you do upgrade, you will be billed for the first month immediately via your credit card (payment is always one month in advance).

You can also upgrade or downgrade at any time – the change and new charge will take effect on your new billing cycle.

If you decide to cancel, you can do so at any time within your trial period. The date your free trial ends is displayed right underneath the black “Start Free Trial” button.

free trial end

To cancel: 

  1. Log into Sendible
  2. Select “My Account”
  3. Select “Cancel”

Cancellation is immediate and your account information is erased.  (It is not recoverable, so make sure you really want to do this.)

Step 3. Setting Up Your Account

Once you have selected the black “Start Free Trial” button, you will be asked to set up your profile.  You will notice straight away that your company name and URL have already been pre-populated in the Textarea boxes for you.

setup your account

You then have the choice of allowing Sendible to automatically begin searching social networks and web content for mentions of your business.  If you don’t wish Sendible to begin this process right now, ignore the black “Continue” button and select the “Do this later” link.

do this later

Check your email inbox for Sendible’s Activation letter.  You can activate immediately via the “Activate your account” button at the end of the letter or continue with setting up your social networks and activate your account next time you log in.


Step 4.  Adding Your Social Networks

If you’ve allowed Sendible to search for your networks, it will walk you through an easy set-up process for all your social networks.

You’ll see a screen straight away asking you to add your Twitter account.

adding your social network

Select the black “Continue to…” button to be taken to an authorization page, where you will click on the “Authorize app” button.

The moment you’ve done this, you will see a message on your screen for a few seconds letting you know the process is in progress.

redirecting back

When it has added Twitter to your profile, you will see the next social network set up screen; in this case,  Facebook.

Select the black “Continue to Facebook” button.

facebook connect

As with Twitter, you’ll be taken to the log-in page.  Enter your Facebook username and password.

Once you’ve done this, you’ll be asked to authorize the Sendible app.  Be sure to select exactly who to display Sendible posts to by using the drop-down menu under the default “Public” button.

Once you’ve selected your preferred Sendible/Facebook privacy setting, click on the “Go to App” button in the top-right corner.

facebook app access

You’ll be taken to another page asking you to allow Sendible to take various actions on your behalf in Facebook.  Click on “Allow” to give permission for all actions.

click to allow

If you don’t want to give permission for a particular action, simply click on the “X” to the right of that action description, and select “Don’t allow” from the drop-down menu.

don't allow button

Once you’ve clicked on the “Allow” button, Sendible will also prompt you to add your Facebook Pages, plus select Pages you like; all from your “Pages I admin…” drop-down menu.

add fb page

Step 5.  Adding Your Blog

Once you’ve added your social networks, Sendible will ask you to add your blog.  Your first action will be to select your blogging platform from the drop-down menu.

adding your blog

Once you’ve selected your blogging platform, add your log-in details.

your blog login details

Step 6.  Checking Your Summary

You’re almost there.  Sendible will now display a summary of all the social networks, pages, platforms and sites it has added.

setup complete

You can now continue on to your Dashboard.

Step 7.  Getting to Know Your Dashboard

This is where all the magic happens.  Note that you can compose messages in an area that looks very like a WordPress blog “Add Post” area, with very similar formatting options.

Sendible dashboard

On the left-hand vertical menu, you’ll find your feeds, calendar, and message monitoring and handling.  You’ll also be able to check the buzz about you and your brand, as well as assign tasks to your team. (Less expensive packages will not have all these options.)

The best way to learn all about these options is to play around with them and start using them:  But before you get to that stage, one last thing you’ll need to do is set up your Profile.

Click on the “My Profile” horizontal tab in the upper right hand corner.

my profile tab

This opens to a page that lets you edit your personal details (#1), subscriptions and other categories (#2).

your personal details

When you click on the tab for each category, these expand further, allowing you to take the following actions:

  1. Contact Details – In addition to the usual contact information such as company address, mobile number and website URL, this category also allows you to add a short bio
  2. Picture/Logo – Allows you to browser your computer and insert a 150 X 150 pixel headshot
  3. Time Settings – Allows you to not only edit your local time zone, but toggle between a 12-hour or a 24-hour clock
  4. Preferences – Allows you to switch between toggle view and list view, turn inline help tips on or off, preschedule automatic messages, pause scheduled messages, manage privacy and more
  5. Group Posting – Allows you to designate Sendible messages to either be published to your groups or sent as drafts
  6. Url Shortening – Allows you to provide the password and key for your favorite url shortener, which you select from a drop-down list.  (If you don’t use url shortening, simply leave all the fields blank.)
  7. Images – Allows you to select from Twitter, TwitPic or yFrog image shorteners
  8. Location – Allows you to enter your exact street address for Sendible’s location-based services to use.  (They promise it won’t be shared with any third parties!)
  9. Remote API Key – You can give your API key to third-party websites and applications, allowing them to interact on your behalf with Sendible.  Security-wise, this is a preferred alternative to giving other sites your password

When you’ve adjusted these categories to your satisfaction, be sure to press the “Save” button!

Step 8.  Add/Edit Services

Finally, if you access the “Add Services” tab in your top-left horizontal menu, you can also add bookmarks and other sites you regularly use, streams, blogs, brand and review monitoring and a whole host of other tools. (Simply select the services you want and “add” them.)

add and edit services

This is only just the beginning of your journey with Sendible, but already you will have seen how easy it is to get started. You’re well on your way to eliminating the clutter and confusion of multiple login details and folders while dancing between different platforms and sites.

Sendible makes it easy for you to manage all your communication and monitoring in one easy Dashboard.  When you are ready, you can try it for free today.

How to Add a Yahoo Signature Image

How to Add a Yahoo Signature Image

This video explains how to add a Yahoo signature image with a clickable link. Note that the video explains how to add the image to your Yahoo signature using the new Yahoo email interface. The directions for the Yahoo Classic email interface is different.

How to Add an Image with Hyperlink to Your Gmail Signature

How to Add an Image with Hyperlink to Your Gmail Signature

Google doesn’t always make it clear on how to add images to Gmail signatures. This tutorial will walk you through the exact steps on how to add an image or images to your Gmail signature.

Watch the video below to get started:

 

 

Stand Out From Your Local Competitors – Create and Add KML File To Your Website

Stand Out From Your Local Competitors – Create and Add KML File To Your Website

If you are a local business owner and you find Google Plus local listing important for your business, then you will find KML files useful as well in order to stand out from your local competitors.

KML (Keyhole Markup Language) file is a file format used to display geographic data in an Earth or map browser such as Google Maps and Google Earth. To understand more about KML files, visit this link.

How To Create and
Add KML File To Your Website

Here are a couple of ways to create and add KML file to your website.

For WordPress sites:

install google places plugin

  • Activate the plugin.

activate google places plugin

  • Fill out Google maps details, then hit “Update.” Once setup you’ll get your KML file URL: http://yourdomain.localsitemap.kml.

  • Add the KML file URL to your website’s sitemap as “new page,” set “Priority” to “0.5” and “Change Frequency” to “Always,” and then hit “update options” at the bottom of the settings page. You may now rebuild your sitemap. Go ahead install Google XML sitemap if you haven’t done so.

add kml file to sitemap

sitemap additional pages

rebuild the sitemap

  • Go to your Google Webmaster Tools account and submit or resubmit your sitemap: http://yourdomain.com/sitemap.xml. Once submitted you should be able to see the KML file in your sitemap.

 

XML Sitemap with KML file

For those who have multiple locations, don’t have WordPress, or would rather use a tool and upload the file manually to the site, you may:

free geo sitemap generator

  • Fill in KML and Geo sitemap details, then hit “Generate.”

free geo sitemap KML generator

  • Download your KML file and Geo sitemap.

download kml geo sitemap files

  • Upload the KML file to http://www.yourdomain.com (the complete path will be http://www.yourdomain.com/locations.kml)
  • Upload the Geo sitemap to the same directory (or a different location, but be sure to memorize it!)
  • Login to Google Webmaster Tools and add the Geo Sitemap. For more information about submitting the Geo Sitemap, go to Google Help pages.
  • Add your address details to your website (HTML for this can be found on the right side of the page, in Schema or Microformats).

add address details to website

Upcoming Facebook Marketing Webinars

Boost Your Facebook Fan Page Reach and Results – FREE LIVE WEBINAR + BONUSES!

Thursday, August 16th at 1:00pm PST / 4:00pm EST

social media intensive - mari smith

Free Webinar with Mari — Join the LIVE webinar for a Chance to Have Your Social Media Profiles Critiqued, Learn More About the Social Media Intensive Event and Win Prizes!

BONUS #1: How To Build Your Facebook Subscribers – video

BONUS #2: 5 Fantastic Ways To Build A NEW Facebook Marketing Channel… with 250,000 Subscribers! – ebook

BONUS #3: Mari's 7-part Social Media Strategy for Success!

 

Fabulous Facebook

Tuesday, September 11, 2012
 

facebook-marketing-webinar

In this webinar you'll be able to "Learn how to MAKE Facebook a POWERFUL Marketing and Referral Source for your Business"
 
Topics:
  • Discover how to make content go "VIRAL" and drive traffic to your page
  • Find out how to communicate with other businesses to share your content
  • Learn what "floats the Facebook algorithm’s boat" to ensure your content is being seen
  • Find out whether it’s quality or quantity of fan base that counts!
  • Learn how Facebook Competitions can be used to effectively reach your target market
  • Learn how to use shopping carts and other means to make money directly through Facebook (via)
You will also receive: A Facebook "quick tips" Guide, A Fast Action sheet and Recording of the full webinar for later reference.  
 
Investment $97.00
 

Free Webinar: The Science of Facebook Marketing

Thursday, September 13, 2012 at 1pm EST
 

free-facebook-marketing-webinars

In this webinar, you'll "Learn how to use Facebook to get people to talk about your business online."
 
HubSpot's social media scientist, Dan Zarrella, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook.
 
Topics:
  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The difference between men and women's interactions on Facebook
  • Scientifically proven ways to get your content shared on Facebook
Duration: 
60 minutes, including Q&A
 
Speaker:
Dan Zarrella, Social Media Marketing Scientist

 

 

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Merging Google+ Business Page With Google+ Local Page

Merging Google+ Business Page With Google+ Local Page

Google now lets you merge your Google+ business page with your Google+ local page. The availability to verify ownership of Google+ business page was announced August 3. With this, business owners can now become "verified" owners of the page and at the same time combine the page they have created in Google+ with the Google+ Local page (formerly Google Places listing).

"Your business’ presence across Google Search, Google Maps, and Google+ will be unified. You’ll be able to manage this page from Google+ Pages admin. Check out the Meatball Shop for an example of a combined page, with both social features and reviews."

How To Merge Google+ Business Page With Google+ Local Page

Login to your Google+, go to the page where you manage pages, and switch to your Google+ business page. From there, you'll see a link that says "Unverified" next to the title of your page. Hover over that and click the Verify now button when it appears.

unverified-googleplus-business-page

 

Click "yes, continue to verify" to confirm your business address.

 

verify-googleplus-location

Fill out the form, as shown below; agree to terms and conditions and click to "request postcard." Your postcard should arrive within about a week.

googleplus-verification-pin

Once the postcard arrived, go to www.google.com/local/verify, enter PIN, then clik "submit." For those who have requested a postcard for multiple Google+ business pages, you'll be able to choose the business you wish to verify when you go to the verification page.

googleplus-verification-page

 

Or you may also verify by going to your Goog+ business page, switch to use it, hover over "In Progress" link and click "enter pin."

googplusverification-enterpin

What happens after the merge?

After the merge, you may now see the posts created with your Google+ page and the local data all on the same Google+ profile, like so.

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Business Security Checklist

Keeping your business secure isn’t something you do just once. Instead, it’s a series of habits you develop that allow you to secure your business continually against potential threats that arise.

One of the most important things for online security is constant vigilance. If you start off with really good security habits but let the slide after a few months, new vulnerabilities will appear that intruders can take advantage of.

So how do you keep your business secure? This is what you need to do – On a weekly, monthly and quarterly basis.

Weekly Security Checklist

[  ]        Check your server logs for intrusions
            Check your server log for port scans, unusual activity or logins by unauthorized users.

[  ]        Update your anti-virus and anti-spyware software
            Have these installed on all company PCs, including personal computers and laptops.

[  ]        Scan your PCs for Trojans, malware and other viruses
            Regular scanning will prevent the majority of malware and trojan related issues.

[  ]        Check for patches on your server software
            Your server software is one of the most important pieces of software. Update or patch it the
            moment any new updates are released.

[  ]        Check for patches and updates on all software, including plugins & themes

Often time’s attackers get in through vulnerabilities in plugins, themes and other outside extensions. Check for updates on these to make sure they can’t get in through these back doors. Many systems, like WordPress for example, allow you to check for updates on all your plugins in one screen.

[  ]        Check for OS updates on your personal computer
            If Windows or Mac OS is indicating that you should update your operating system, do so.

[  ]        Make a Dropbox, Google Drive or similar type of backup of your PC
            These should be running in the background at all times backing up all your most important data.

Monthly Security Checklist

[  ]        Check your customer emails for reports of phishing attempts

If you’re under a phishing attack, often time’s a large number of your customers will receive bogus emails at once. If you start hearing about such an attack, you may want to send an email out to your customers letting them know about what’s going on.

[  ]        Check computer security blogs and newsgroups for updates on recent exploits

Especially check for any new worms, trojans, malware, viruses or exploits that target your specific software, server version or configuration.

[  ]        Make a digital backup of your company’s most vital data

Automated services can make this backup process easy. Make sure you don’t transmit highly sensitive data unencrypted, or store unencrypted sensitive data on other people’s servers.

[  ]        Remove unnecessary accounts (old customers, fired employees, etc.)

This should be done immediately after an account goes inactive. However, it’s still good to get in the habit of scanning for inactive accounts every month. If inactive accounts are left in place, they have become footholds for intruders to use to gain more information and access.

[  ]        Check for updates on your browser

Browsers can get hacked too. If there are updates on Chrome, Firefox or Internet Explorer, update them as soon as possible.

[  ]        Background check any new employees

Often time’s intrusions come not from the outside, but from employees. Check to make sure your employees don’t have dubious histories before allowing them access.

[  ]        Check your firewalls.

If any ports were opened for any applications no longer in use, close them.

Quarterly Security Checklist

[  ]        Change your wireless passwords

This is especially important, as just about anyone who’s been in your office in the last quarter will have access to these passwords.

[  ]        Change your passwords on all accounts
            This includes both personal accounts and business accounts.

[  ]        Check your file permissions
            Check the permissions on the files on your server.

[  ]        Check all forms and scripts for possible MySQL inject attacks and scripts-against-the-server
            attacks

This is best done when writing the scripts in the first place. However, it still pays to double check, especially if you have new scripts that interact with old ones.

[  ]        Make a hard copy backup of all your most vital data
            If possible, store the data off-site to protect against disasters.

[  ]        Check the auto-run programs that start up every time you boot your computer

Viruses and spyware often hide out in the auto-run menus. They want to boot up every time your computer starts.

[  ]        Update your Gmail or other webmail’s account recovery options

If you have an old phone number on your 2-step verification, or if your backup email address is wrong, update those settings.

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