Although the intention in the creation of Facebook wasn’t to create an advertiser’s paradise that was the end result nevertheless (even though there are still things to be improved in the advertising interface.) Things that are done to enhance the user’s experience, like the new Timeline feature, can end up beneficial for businesses that know how to harness the power of social media. In other... Read more →
Pinterest, a social networking site that allows users to organize and share things they find on the web in the form of images, is growing fast. It has nearly 20 million unique users, and over 80% of them are females. But it’s not just the females who are using Pinterest – businesses and brands are starting to use it too. The reason is because many of the pins, or images, on Pinterest link... Read more →
Instagram is a cool free photo sharing service and app that works with Apple iOS and Android. It allows you to take photos that are reminiscent of Polaroid pictures with some unique lighting effect. You can share photos with friends on Instagram and post them to other social media sites. They boast of 15 million users and with its recent acquisition by Facebook, it’s expected those numbers will continue... Read more →
How are you supposed to keep track of everything said about you or your business when there are so many websites out there? In the social-media world alone, we have Facebook, Twitter, LinkedIn, Google Plus and more recently, Pinterest, to name a few. On top of that, there are millions of blogs and news websites. But first, what is social media monitoring or listening? Maria Ogneva, the Director of... Read more →
We’ve all heard of the cliche about interns grabbing coffee and making photocopies. But an internship program can be so much more than just that. In fact, there are many internship benefits for employers. Here are a few: Find future employees An internship program is a great way to “test drive” potential employees. Instead of learning about a job candidate through his or her resume, a reference,... Read more →
When you are not listening, you are not learning; and learning or monitoring what costumers and competitors are saying about your business, service, or product is extremely important in defending your brand’s image. Social media offers the ability for customers to have conversations and interact directly in discussing opinions about a brand’s service or product, may it be god or bad. Ideally, you... Read more →
Is social media strictly for the use of business promotion… No! Non-profit organizations utilize social media for community engagement to obtain support from potential sponsors. They do this by primarily bringing awareness to their cause in order to gain support. There are a number of reasons why non-profits to go about employing social media tools in order to better connect to the community. Here... Read more →
