We’ve all heard of the cliche about interns grabbing coffee and making photocopies. But an internship program can be so much more than just that. In fact, there are many internship benefits for employers. Here are a few: Find future employees An internship program is a great way to “test drive” potential employees. Instead of learning about a job candidate through his or her resume, a reference,... Read more →
When you are not listening, you are not learning; and learning or monitoring what costumers and competitors are saying about your business, service, or product is extremely important in defending your brand’s image. Social media offers the ability for customers to have conversations and interact directly in discussing opinions about a brand’s service or product, may it be god or bad. Ideally, you... Read more →
Is social media strictly for the use of business promotion… No! Non-profit organizations utilize social media for community engagement to obtain support from potential sponsors. They do this by primarily bringing awareness to their cause in order to gain support. There are a number of reasons why non-profits to go about employing social media tools in order to better connect to the community. Here... Read more →
So you’re bored, sitting on the bus ride home and what do you catch yourself doing? Exploring the web on your mobile phone. But wait, so is everyone else around you. Smartphones, like the iPhone or Google Android, are growing in popularity; consequently, mobile web usage has become an escalating trend. More and more people conduct research and buy products straight from their phone than ever before.... Read more →
2012 is right around the corner and you are probably busy thinking of new years resolutions to make. But have you thought of setting new years resolutions for social media? Bestselling author Robin Sharma once said, “Vague goals for your future promise vague results in your future.” So let’s set some clear and concrete goals for this new year: X number of pageviews, followers, or... Read more →
Social media and Web 2.0 forever changed the way we consume products and services. Instead of simply buying and consuming, the next generation of fans buy, consume and then share their experiences on platforms such as Facebook, Twitter, Instagram and Foursquare. The proliferation of smart phones and mobile apps has only increased the speed of this phenomenon, making social media for business a critical... Read more →
So as a business owner, you have spent all this time preparing for the busiest season of holiday shopping using social media to establish the best marketing plan – now what? Most businesses take the time to prepare for the upcoming holiday shopping, but don’t take the time to prepare for the promotions and marketing of their after Christmas sales. Think about it, After Christmas sales are... Read more →
