Black Friday – the day after Thanksgiving that’s become the busiest (and craziest) day of the year for retailers and businesses. Yet when most people think of Black Friday, giant retailers like Target, Walmart and Best Buy come to mind. So what can you do as a small business owner to get into the heads of Black Friday shoppers? Here are some Black Friday marketing ideas:
- Let people know about the promotions you have on Black Friday (or Cyber Monday). It might sound obvious, but if your business is out of sight, it’s also out of shoppers’ minds. Besides advertising, you can let people know via your website/blog, e-mail, Facebook, Twitter and any other social media tools you might use.
- Have good offers. You have to give customers what they want. Offering a discount on an item customers rarely purchase won’t do you any good. Why else are TVs, console games and computers so popular on Black Friday?
- Make it easy for people to share your promotions with friends and family. Add a “share this” or “tell a friend” button at the end of your e-mail and on your website. Ask people to refer a friend or share your promotions; and surprise them with something as simple as a discount or coupon for doing so. And find your top customers who are true fans of your business and have them promote your business for you.
- Be remarkable. Black Friday is synonymous with long lines and “limited supplies.” What if your brick-and-mortar business didn’t have lines that ran all the way to the back of the store? What if your business had more than just one of the “door buster” in stock? Treat your customers as special even on the busiest day of the year. Customers will remember you and come back again after Black Friday if you provide them with a surprisingly pleasant shopping experience.
- Have a good return policy – and let people know about that too. Any time someone spends money on your product or service, they are taking a risk with their money. Assuming you have a good product or service, having a good return policy will provide some peace of mind to shoppers, which in turn makes it easier for shoppers to decide to buy from you.
- Hold contests and giveaways. Not only do they get people to visit your store, they get people talking too.
- Be mobile and online. Many people don’t visit a brick-and-mortar store during Black Friday because they either don’t want to wait in long lines or prefer to sleep in. Having an online and mobile version of your store allows for you to reach a group of people you wouldn’t have otherwise.
- Start early, but not too early. You can run a few promotions during the days (or week) leading up to Black Friday. Amazon does a good job at this – not only do shoppers get good deals before Black Friday even hits but you can create hype and excitement for the big day.
Preparation for Black Friday really starts weeks and months before Thanksgiving even arrives. These eight tips are a few things you, as a small business owner, can implement for Black Friday.