Articles by: marinaromero | Visit Website

Marina Romero is the lead Project Manager at AD Publishing. Marina has four years of solid experience in digital marketing and lead generation. She specializes in social media marketing, search engine optimization, content management, online reputation management and local online marketing.

AD Publishing Schedules Webinar on How to Sell Online Marketing Services to B2B Companies

AD Publishing presents the “Selling Online Marketing Services to B2B Companies” webinar. In this webinar, the founders of AD Publishing will cover proven methods to acquire B2B clients who need Internet marketing services.

San Francisco, CA, USA – April 2nd, 2013 /Press Release Distribution/ – AD Publishing, a digital marketing agency, will hold a webinar that will address the topic of how to provide online marketing services to B2B companies. Few B2B companies today have the time, in-house staff, or deep knowledge to market their products or services consistently on the Internet. Instead, they look to digital marketing agencies or companies to handle the task of generating leads online. These B2B companies realize, after observing their B2C counterparts, that investing in Internet marketing will make them more competitive and reduce their cost per lead.

The “Selling Online Marketing Services to B2B Companies” webinar is designed for Internet marketers who wish to grow their offline marketing business from local marketing to the higher value business of providing consulting to B2B companies.

Business-to-business (B2B) companies look to the marketing department to generate and nurture leads that will eventually be handed over to the sales group to close and generate revenue on a consistent repeatable basis. But the buying behavior in this space has changed along with the lead generation strategies, rendering the advice of the traditional marketing department obsolete. Thus, digital marketers need to implement Internet marketing strategies that are dynamic and will ensure continuous and consistent lead generation with acceptable return on investment (ROI).

Alex Tran, co-founder of AD Publishing, has this to say about the growing demand for Internet marketers in the B2B space: “Chief Marketing Officers (CMOs) are under increasing pressure to deliver more leads that will convert into paying customers for their businesses, with a good ROI. They understand that they need to leverage Internet marketing strategies, analytics, and automation. This fact presents a real and rapidly growing demand for Internet marketing consulting.”

The webinar will help Internet marketing consultants see the growing demand for online lead generation and proper positioning so that B2B companies will avail their services: product packages that provide the best value for B2B companies, closing the deal and delivering the promised solution. The webinar will also cover strategies on how to leverage the virtual office and cloud technology to develop a global business.

The webinar is scheduled for April 16, 2013. Interested participants are able to register at http://adpublishing.org/webinar.

About AD Publishing:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

For more information about us, please visit http://adpublishing.org/

Contact Info:
Name: Alex Tran
Email: alex@adpublishing.org
Phone: 1-877-886-8766
Organization: ADPublishing.org, LLC

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AD Publishing Releases The Virtual Office Guide on Amazon Kindle

AD Publishing announces the release of an Amazon Kindle Book that provides entrepreneurs and small businesses with critical tools and solutions to make the “virtual office” a success. The book will be available on Amazon Kindle on April 16.

San Francisco, CA, USA – March 30th, 2013 /Press Release Distribution/

AD Publishing LLC, a business consultancy based in California, announced the release of their book “The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” on Amazon Kindle.

For entrepreneurs and small businesses looking to take advantage of cloud technology, “The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” offers solutions from start ups and Fortune 500 companies who have made use of these technologies.

The Virtual Office — Success Tools for Entrepreneurs and Small Businesses” offers strategies to maximize running a business using cloud technology. It is expected to rouse the interest of small business owners, start-ups, sole practitioners and even non-profits who want to leverage technology to bring down the fixed costs of running an enterprise.

Many small and medium-sized businesses look to cloud technology as the most practical solution to running operations. They are built on a virtual office, without having to spend so much capital on infrastructure. The Amazon Kindle book provides a blueprint for upcoming as well as existing businesses that are considering this option. It may well be considered by many as the textbook on cloud technology and virtual offices.

“We experienced firsthand how using cloud-based technologies saved us on monthly fixed costs like rent, phones, and receptionists while allowing us to market to and serve global clients,” said David Chan, co-author of the book and one of the co-founders of AD Publishing. “With a virtual office, businesses can maximize cash-flow by reducing fixed costs. We hope to help entrepreneurs start using virtual office tools right away with the information contained in this Amazon Kindle book.”

David Chan, together with co-authors Alex Tran and Bill Denyer, run AD Publishing from California with the help of a team of professionals spread across countries as far away as the Philippines, Panama, Canada and India. The Amazon Kindle book contains their experiences and shares their tips and tools as well as explains possible pitfalls in running a virtual office.

AD Publishing’s successful venture into the virtual office is captured in an article published on Gigaom.com.

“Not long after starting an online marketing and PR company with his partner, California-based David Chan realized that his growing business demanded more manpower and set about engaging a team of remote workers. Now, five years later, AD Publishing has experimented with workers in several Asian countries and across the U.S., hitting a few road bumps and refining their web work processes along the way,” read the article.

The Virtual Office—Success Tools for Entrepreneurs and Small Businesses” will be available on Amazon Kindle starting April 16, 2013.

About AD Publishing LLC:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche.

Visit http://adpublishing.org/virtualoffice for more information.

Contact Info
Name: David Chan
Organization: ADPublishing.org, LLC
Phone: 877-886-8766
Email: david@adpublishing.org
Address: 4847 Hopyard Road, Ste. #4-159, Pleasanton, CA 94588

Source: http://marketersmedia.com/ad-publishing-releases-the-virtual-office-guide-on-amazon-kindle/7984

Stand Out From Your Local Competitors – Create and Add KML File To Your Website

Stand Out From Your Local Competitors – Create and Add KML File To Your Website

If you are a local business owner and you find Google Plus local listing important for your business, then you will find KML files useful as well in order to stand out from your local competitors.

KML (Keyhole Markup Language) file is a file format used to display geographic data in an Earth or map browser such as Google Maps and Google Earth. To understand more about KML files, visit this link.

How To Create and
Add KML File To Your Website

Here are a couple of ways to create and add KML file to your website.

For WordPress sites:

install google places plugin

  • Activate the plugin.

activate google places plugin

  • Fill out Google maps details, then hit “Update.” Once setup you’ll get your KML file URL: http://yourdomain.localsitemap.kml.

  • Add the KML file URL to your website’s sitemap as “new page,” set “Priority” to “0.5” and “Change Frequency” to “Always,” and then hit “update options” at the bottom of the settings page. You may now rebuild your sitemap. Go ahead install Google XML sitemap if you haven’t done so.

add kml file to sitemap

sitemap additional pages

rebuild the sitemap

  • Go to your Google Webmaster Tools account and submit or resubmit your sitemap: http://yourdomain.com/sitemap.xml. Once submitted you should be able to see the KML file in your sitemap.

 

XML Sitemap with KML file

For those who have multiple locations, don’t have WordPress, or would rather use a tool and upload the file manually to the site, you may:

free geo sitemap generator

  • Fill in KML and Geo sitemap details, then hit “Generate.”

free geo sitemap KML generator

  • Download your KML file and Geo sitemap.

download kml geo sitemap files

  • Upload the KML file to http://www.yourdomain.com (the complete path will be http://www.yourdomain.com/locations.kml)
  • Upload the Geo sitemap to the same directory (or a different location, but be sure to memorize it!)
  • Login to Google Webmaster Tools and add the Geo Sitemap. For more information about submitting the Geo Sitemap, go to Google Help pages.
  • Add your address details to your website (HTML for this can be found on the right side of the page, in Schema or Microformats).

add address details to website

Upcoming Facebook Marketing Webinars

Boost Your Facebook Fan Page Reach and Results – FREE LIVE WEBINAR + BONUSES!

Thursday, August 16th at 1:00pm PST / 4:00pm EST

social media intensive - mari smith

Free Webinar with Mari — Join the LIVE webinar for a Chance to Have Your Social Media Profiles Critiqued, Learn More About the Social Media Intensive Event and Win Prizes!

BONUS #1: How To Build Your Facebook Subscribers – video

BONUS #2: 5 Fantastic Ways To Build A NEW Facebook Marketing Channel… with 250,000 Subscribers! – ebook

BONUS #3: Mari's 7-part Social Media Strategy for Success!

 

Fabulous Facebook

Tuesday, September 11, 2012
 

facebook-marketing-webinar

In this webinar you'll be able to "Learn how to MAKE Facebook a POWERFUL Marketing and Referral Source for your Business"
 
Topics:
  • Discover how to make content go "VIRAL" and drive traffic to your page
  • Find out how to communicate with other businesses to share your content
  • Learn what "floats the Facebook algorithm’s boat" to ensure your content is being seen
  • Find out whether it’s quality or quantity of fan base that counts!
  • Learn how Facebook Competitions can be used to effectively reach your target market
  • Learn how to use shopping carts and other means to make money directly through Facebook (via)
You will also receive: A Facebook "quick tips" Guide, A Fast Action sheet and Recording of the full webinar for later reference.  
 
Investment $97.00
 

Free Webinar: The Science of Facebook Marketing

Thursday, September 13, 2012 at 1pm EST
 

free-facebook-marketing-webinars

In this webinar, you'll "Learn how to use Facebook to get people to talk about your business online."
 
HubSpot's social media scientist, Dan Zarrella, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook.
 
Topics:
  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The difference between men and women's interactions on Facebook
  • Scientifically proven ways to get your content shared on Facebook
Duration: 
60 minutes, including Q&A
 
Speaker:
Dan Zarrella, Social Media Marketing Scientist

 

 

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Merging Google+ Business Page With Google+ Local Page

Merging Google+ Business Page With Google+ Local Page

Google now lets you merge your Google+ business page with your Google+ local page. The availability to verify ownership of Google+ business page was announced August 3. With this, business owners can now become "verified" owners of the page and at the same time combine the page they have created in Google+ with the Google+ Local page (formerly Google Places listing).

"Your business’ presence across Google Search, Google Maps, and Google+ will be unified. You’ll be able to manage this page from Google+ Pages admin. Check out the Meatball Shop for an example of a combined page, with both social features and reviews."

How To Merge Google+ Business Page With Google+ Local Page

Login to your Google+, go to the page where you manage pages, and switch to your Google+ business page. From there, you'll see a link that says "Unverified" next to the title of your page. Hover over that and click the Verify now button when it appears.

unverified-googleplus-business-page

 

Click "yes, continue to verify" to confirm your business address.

 

verify-googleplus-location

Fill out the form, as shown below; agree to terms and conditions and click to "request postcard." Your postcard should arrive within about a week.

googleplus-verification-pin

Once the postcard arrived, go to www.google.com/local/verify, enter PIN, then clik "submit." For those who have requested a postcard for multiple Google+ business pages, you'll be able to choose the business you wish to verify when you go to the verification page.

googleplus-verification-page

 

Or you may also verify by going to your Goog+ business page, switch to use it, hover over "In Progress" link and click "enter pin."

googplusverification-enterpin

What happens after the merge?

After the merge, you may now see the posts created with your Google+ page and the local data all on the same Google+ profile, like so.

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Facebook Upgrades Photo Viewing and Sharing, Adds Highlighting Feature

Facebook Upgrades Photo Viewing and Sharing, Adds Highlighting Feature

Facebook just announced today that they're adding improvements to the photos section, which would turn photo viewing more enjoyable.  With the photo view upgrade, you will be able to highlight your favorite photos in your album and even photos you're tagged in. 

"Showcase photos you like…. With your Facebook photos all in one section, it’s simple to show friends your favorites. Click the star button to make important photos stand out."

 

Here's how your photos would look with the upgrade:

new-facebook-photo-view

 

The new design brings you first to the photos you're tagged in, unlike the old that shows the list of your albums and  burries tagged photos at the bottom of the page. 

While many are excited about this upgrade, some just can't resist to point out that it's just a copy of Google+ albums. 

new-facebook-photo-view-comment

Google+ automatically highlights the most popular photos based on +1's and comments, which is not how the Facebook album redesign works. Facebook gives you that liberty to showcase photos you most like. 

Here's how a photo album looks like on Google+:

google-plus-photo-view

So what do you think? Which is better? Are you excited to see this change on Facebook?

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Facebook App Center Launches

This new feature of Facebook helps developers showcase their apps and also helps users find Facebook compatible apps they can use on their smartphone.

All you do is go to the Facebook App Center at: http://www.facebook.com/appcenter. You’ll see a list of recommended apps and apps that your friends are using. 

Facebook App Center

 

You can search through games and other apps. 

 facebook games and other apps

 

Once you find the app you want to download, just click the “Send to Mobile” button.

Send to Mobile button

 

If you have push notifications turned on for your Facebook app, you’ll receive a notification that the app is available for download. Then when you open your Facebook app on your phone, you’ll see the app listed on the menu. 

Facebook app on your phone

 

Click the app and your phone’s app store will automatically open, so you can download the app. 

phone’s app store

 

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