So as a business owner, you have spent all this time preparing for the busiest season of holiday shopping using social media to establish the best marketing plan – now what? Most businesses take the time to prepare for the upcoming holiday shopping, but don’t take the time to prepare for the promotions and marketing of their after Christmas sales. Think about it, After Christmas sales are just as important to prepare for; and can put you above your competitors if you have an established plan.
Here are 2 common mistakes:
1. Not Being Known – Everyone wants to know where the best deals are. Make sure you take the time to advertise and share your promotions and sales using social media tools.
2. Timing – Be sure you advertise your after Christmas Sales about a week before Christmas, and continue to advertise a week after. This way people are more aware of the sales you offer prior and allows more time for your audience to share and spread the word of the sales to those they know. A week is a great amount of time too since it won’t take away from your actual Holiday sales campaign.
So, get ahead of the game! Be sure to establish an After Sales Marketing strategy using social media tools.