Archive for May, 2012

Digital Marketing Agency ADPublishing.org, LLC Expands Management Team To Meet Growing Demand For PR Services

 

News Release

For Immediate Release

Digital Marketing Agency ADPublishing.org, LLC Expands Management Team To Meet Growing Demand For PR Services

Susan Stewart-Baldwin Joins ADPublishing.org as Vice President of Public Relations to Help Companies Build Brands and Sell Products

Davis, CA, May 30, 2012 – ADPublishing.org, a digital marketing agency, appointed Susan Stewart-Baldwin as vice president of public relations. She will be responsible for helping ADPublishing.org clients launch new products and services as part of overarching branding and communications campaigns.

Skilled in the art of story-telling, Stewart-Baldwin joins ADPublishing.org after serving 20 years with The Hoffman Agency, a global, high-tech PR agency based in the Silicon Valley. During her tenure as executive vice president for the agency, Stewart-Baldwin led a mix of B2B and consumer tech accounts ranging from the Fortune 50 to venture-funded start-ups – creating award-winning programs and providing critical market differentiation.

With a focus on developing programs that deviate from the norm and emphasizing execution, Stewart-Baldwin enjoys assisting clients tackle the communications challenges that exist in today’s unique market climate.

“I worked with Susan as her client during my tenure at HP,” said David Chan, VP of Sales and Business Development and co-founder of ADPublishing.org “I was always impressed with her work ethic but even more with her gift for story-telling — making the intangible, tangible. We have a growing number of high tech clients who will greatly benefit from Susan’s expertise.”

Prior to joining The Hoffman Agency, Stewart-Baldwin served several years with Ketchum’s Silicon Valley technology arm, working with clients such as Adobe Systems, Harris Semiconductor and DuPont Design Technologies. She began her career with D-A-Y, Ogilvy Worldwide’s original West Coast PR firm where she serviced a mix of consumer and high-technology accounts, including General Foods, Pacific Bell, Fujitsu and PC’s Limited (now Dell Computer).

About ADPublishing.org, LLC

ADPublishing.org, LLC is a U.S. based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of our enterprise and startup experience (HP, Oracle, CA and $100M+ venture funded tech company) organizations engage ADPublishing’s services for sales and business development; reputation management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. Our global clients are B2B and B2C in: health, high tech, bio/green tech, sports and entertainment, retail and non-profits.

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Contact:  David Chan

Email:  david[ @ ]adpublishing.org

Phone:  1-877-886-8766 ext. 108

DataPhysics Research’s New Brand and Website

DataPhysics Research (DPR) recently launched a new brand and website that will showcase how DPR’s proprietary technology, CaseReader , will bring significant cost and efficiency benefits to radiologists worldwide.

We, at AD Publishing, are extremely pleased to work with DataPhysics Research. Having firsthand experience of the radiologists’ workflow process, we believe that their solution is truly revolutionary. The company is poised for success technologically and operationally.

View complete news release  at http://www.24-7pressrelease.com/press-release-service/280862.

How to Turn Your Facebook Page into a Marketing Channel

Although the intention in the creation of Facebook wasn’t to create an advertiser’s paradise that was the end result nevertheless (even though there are still things to be improved in the advertising interface.) Things that are done to enhance the user’s experience, like the new Timeline feature, can end up beneficial for businesses that know how to harness the power of social media.

In other words, Facebook has the potential to turn your small business into a profitable, “larger” business if you only know how to navigate the field and stay updated with Facebook’s new releases.

Below, we will discuss four different methods by which you can turn your page into a legitimate marketing channel for your small business.

4 Essential Tips for Facebook Businesses Marketing

1: Limit Your Predictability
Because there are so many businesses and so many ads circulating around on Facebook, many users find a lot of ads and attempts to attract followers to be very predictable. Of course, you never want to stray too far away from any set formula (i.e. what the other guys are doing); but you also don’t want to be a clone of anyone else.

As more and more Facebook users are getting used to seeing ads since ads appear more frequently and even in the regular feed, chances are they develop ad blindness and totally disregard generic ads with stock-photos and only clichés in the copy.

Be unpredictable if you want to attract buzz.

2: Learn the Mechanics of Facebook
You’re going to need to invest some time to learn the mechanics of Facebook and how to properly set things up quickly and effectively. You will eventually need to change and adapt, and no matter what, your page needs to remain a friendly, welcoming place for your visitors.

Because Facebook looks so simplistic, a lot of businesses don’t put much effort into learning about the site. This is the wrong approach. You need to focus on the site’s mechanics.

There are tons of advertising opportunities on Facebook right now, from the traditional external-site marketplace ads where you drive traffic to your web shop to sponsored stories, which are more like a recommendation from a friend rather than traditional advertising.

Make sure you test different ad types to make sure you use the ones providing best ROI.

3: Save on Time and Money
Manually setting up ad campaigns and tweaking things as you go along is going to cost you a lot of time. And as anyone involved in business knows, time is money. They’re practically the same thing once you break down the dynamics.

So to save on time and money, you need to streamline everything you’re doing with a quality ad-based marketing program. Qwaya makes a great program for this. Their scheduling options, along with quick ad creation tools and tracking features, allow you to save time and to run a fluid campaign without it interfering with your other tasks.

4: Be an Authentic Presence
It’s very hard to trust a business that’s not coming across as authentic. If you appear to only be around Facebook for the traffic, you will quickly be sniffed out as a pretender. So remember that your marketing channel, meaning your Facebook business page, has to be organic. You need to want to be a presence on Facebook.

At the end of the day, you’re only going to get out of Facebook what you put in. It’s important that you focus on creating a quality marketing channel by learning about Facebook, streamlining the process, getting the proper ads, and maintaining your authenticity. If you can do those few things, you can be a big player in the genre.

Guest Author Craig Robinson is a content member and writer for Qwaya – Facebook marketing campaign tool. Besides writing for Qwaya and handling the media coordination, Craig takes interest in following digital marketing trends and studies about social engagement on the web. You can follow Craig on Twitter at @craig_qwaya.

Pinterest Marketing for Businesses

Pinterest, a social networking site that allows users to organize and share things they find on the web in the form of images, is growing fast. It has nearly 20 million unique users, and over 80% of them are females. But it’s not just the females who are using Pinterest – businesses and brands are starting to use it too.

The reason is because many of the pins, or images, on Pinterest link to websites outside of Pinterest. For example, a pin of a piece of furniture might link to Ikea’s site. And whenever a Pinterest user “repins,” or shares, that pin, the repin will also link to Ikea’s site. As you might have already guessed, a pin has the potential to drive a lot of traffic to your website.

Here are a few ways to use Pinterest for marketing your business or brand:

Add pins and create boards

As a business owner, you want to share images that are interesting and still related to your business or industry. To add a pin, you simply select an image to upload from your computer. You’ll then be given the option to add a 500 character description and make that image link to a specific website.

An alternative to uploading an image is to type in an URL – Pinterest will automatically show you the images on that page and you can then pick one to create a pin with.

These pins are then organized into “boards,” which are categories of pictures. Boards look something like this:

Pinterest Boards

Pinterest Boards

You can either use simple and popular board titles such as “Photography,” “Pets” or “Hair and Beauty.” Or you can use something else as the name of your boards.

There are a few specific characteristics you’ll need in these images, which we’ll discuss later.

Make it easy for people to share what’s on your site

To increase the likelihood of a visitor to your website sharing what’s on your site, add a social sharing bar or button similar to this one to your site:

Social Sharing Bar

A social sharing bar

The easier you make it, the more likely someone will share what is on your site. With a social sharing bar, someone can pin what’s on your site onto one of their Pinterest boards with two clicks and all of their followers will be able to see it. If you don’t know which social sharing bar to use, try AddThis.

Good content

A website with a social sharing bar alone is not enough. In order to effectively use Pinterest for business, you need good content, especially good images. Take a look at this screenshot of Pinterest:

A screenshot of Pinterest

A screenshot of Pinterest

All of the images in the screenshot share a few characteristics:

  • Simple – there is one object that is the focal point of every pin.
  • Beautiful – the images are artistic and tasteful.
  • Inspirational -the pins create a sense of desire.
  • High Quality – the images are clear and not pixelated.

Be sure that the images on your website share these qualities as well.

Integrate with your other social media accounts

You can link your Pinterest account to your Facebook and Twitter account. Once you do that, whenever you pin something to a board, it’ll be shared with your Facebook and Twitter followers. So even if they’re not on Pinterest, they will be able to see what you pinned to your board.

The purpose of this is, again, is not only to share an image, but to drive traffic to your website.

Hope you find these tips useful you as you start using Pinterest for marketing your business!

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