Archive for February, 2012

Best Social Media Monitoring Tools

How are you supposed to keep track of everything said about you or your business when there are so many websites out there? In the social-media world alone, we have Facebook, Twitter, LinkedIn, Google Plus and more recently, Pinterest, to name a few. On top of that, there are millions of blogs and news websites.

But first, what is social media monitoring or listening? Maria Ogneva, the Director of Social Media at Attensity, defines it as “the process of continuous and immediate discovery of conversations with the purpose of learning, engaging, helping and collaborating.” Social media listening is important for your business; we want to share the best social media monitoring tools to help you:

Google Blog Search
– type in a keyword and Google will search through blogs for that keyword.

Google Alerts – after setting up an alert, you will be sent e-mails with updates of the latest Google results, including news, blogs and videos, related to the search query you set up.

Social Mention – search for keywords across multiple websites and platforms. This site also provides metrics such as strength, passion, sentiment and reach. They describe themselves as Google Alerts, but for social media.

Monitter – this site allows you monitor Twitter in real-time for any keyword or phrase you specify.

Twitter Advanced Search – this search tool from Twitter lets you search for tweets by keywords and narrow results by accounts and/or location.

Ice Rocket – type in a keyword to search for the latest posts on blogs, Twitter and Facebook.

Addict-o-matic – enter in a keyword or topic and the site will display some of the latest tweets, blogs, videos and news articles about that topic.

Paid options:

Trackur – start with a free plan or sign up for a paid plan which includes data such as how influential are the people who talk about you.

Radian6 – gives you to the ability to monitor real-time conversations happening around your brand, industry and competitors. It is one of the top tools available.

You can also visit this page for a master list of social media monitoring tools.

There are many social media monitoring tools available – use the one that best suits your needs. If you want to focus on Twitter, Monitter is probably a better option than Google Alerts. But if you want an overview of what people are saying across platforms, try Addict-o-matic or Social Mention instead. Of course, you can use a combination of these tools to monitor what people are saying.

What social media monitoring tools do you use?

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Internship Benefits for Employers

We’ve all heard of the cliche about interns grabbing coffee and making photocopies. But an internship program can be so much more than just that. In fact, there are many internship benefits for employers. Here are a few:

Find future employees
An internship program is a great way to “test drive” potential employees. Instead of learning about a job candidate through his or her resume, a reference, or even an interview, you get to see them in action first-hand. As an employer, you get to see how the interns operate. You learn their strengths and weaknesses. You will find out if they can follow directions, work in a team, and do their jobs well. And you will know whether they fit into your company’s culture or not. Many large corporations hire full-time employees from their internship program for these reasons.

Low-cost
Interns don’t cost much in terms of money. You can offer unpaid internships in exchange for college credit (there are six legal criteria that must be satisfied in order for an internship to be unpaid). Even paid interns typically receive a lower wage than full-time employees. And you don’t have to offer medical coverage or retirement benefits to your interns.

Increased productivity
You can reduce your own workload and focus on the most important work by delegating certain tasks and projects to interns. And since interns are low-cost compared to employees, you have the ability to hire multiple interns at the same time. This means higher productivity, the ability to work on more projects, and ultimately, better results.

Interns are teachable
Many interns participate in an internship program for the experience and are eager to learn. Since many interns have little prior experience, they are willing learn your company’s system and way of doing things. Less experience can mean fewer bad habits for interns to “unlearn.”

Fresh perspectives
Interns grew up in a world far different from the one many of today’s employers grew up in. They see and understand the world differently. Even within a group of interns, each has his or her own unique set of experiences.This allows them share perspectives and ideas you may not have considered.

Understanding of technology and web 2.0
Although they might not have much professional experience, interns do have an understanding of technology and web 2.0. Today’s college students grew up using Google, Youtube, Facebook, Twitter, blogs, and MySpace (back when it was more popular). They connect with others through the web on a daily basis. Many also have technical skills in photo or video editing, web design, or programming.

You can create an internship program that will leverage the technological skills your interns already have. For example, an internship focused on social-media can greatly benefit your business.

Conclusion
Regardless of the size of your business or company, having an internship program can be advantageous to your success. It might take a little bit of time to train interns, but ultimately, the benefits far outweigh the cost.

If you would like to learn more, please read AD Publishing’s white paper on how to create a win-win internship program [pdf].

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Digital Marketing Agency ADPublishing.org, LLC Extends Healthcare Client Base with UCSF Medical Center and Expands Service Offerings in 2012

News Release

For Immediate Release

Digital Marketing Agency ADPublishing.org, LLC Extends Healthcare Client Base with UCSF Medical Center and Expands Service Offerings in 2012

Pleasanton, CA – January 31, 2012 – Digital marketing agency, www.ADPublishing.org is pleased to announce that they have been engaged by UCSF Medical Center, Department of Psychiatry, to develop an Internet, mobile and social media marketing and branding campaign. AD Publishing will develop for the department new, graphically rich and content engaging website and social media platforms as well as implement a comprehensive marketing campaign across the digital landscape of PCs, Macs, tablets and cell phones.

In addition, to UCSF Medical Center, AD Publishing has also added several new clients in the healthcare industry, including: medical doctors, chiropractors, and acupuncturists. “We not only have the domain knowledge, but also the critical mass to outperform in this space,” said David Chan of AD Publishing. “With our extensive service offerings and our dedicated, highly skilled team, we are confident that we can help any size healthcare practitioner, whether a sole proprietor or a medical institution.”

AD Publishing’s expanded services offerings include: an online support ticketing system, 800 number phone support, and a proprietary training website. All of these services have been designed to ensure the best possible support for our clients. In addition to post-support procedures, AD Publishing also provides extensive pre-development support in the form of online project management, meetings and continual tracking of development process.

Finally, AD Publishing has developed a very compelling pricing model for the sole practitioner in order to help them jump start their practice without breaking the bank.

To learn more about AD Publishing, please visit us at www.adpublishing.org or call us at 877.886.8766.

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Contact:  David Chan

Email:  david[ @ ]adpublishing.org

Phone:  1-877-886-8766 ext. 108